Yesterday morning, I saw the former president of the network where I used to write promos. Great guy. Used to be my boss’s boss. He didn’t notice me. I almost said hi but it was pre-coffee, and I see him often in that exact spot, outside of Jack’s Coffee. I felt too boring and uncaffeinated today to stop and chat. We’d just recently gone through all the “How’s your summer going” and “Who’ve you seen or talked to lately” and “I can’t wait for all these summer douchebags to leave Sag Harbor”...
about 20 hours ago • 3 min read
There’s a bro-y saying I’ve always hated, especially with respect to entrepreneurship and income: “You’re the average of the 5 people you spend the most time with.” So — what — are you supposed to cut people out of your life who don’t have a proper webinar funnel set up? 👋 Bye! Can’t hang witchu anymore — your lack of steady, passive income is bringing down my average! Or can you keep that friend who doesn’t have a business, one who’s happy as a stay-at-home mom or in their dependable, unsexy...
3 days ago • 2 min read
Hey! Got book + TV recos for you. But first — I know I’ve told you about last year’s July experiment, which this year became a tradition (and pretty much seeped into August): While I didn’t take the month-and-change off work, I took it off the clock. No appointments, no Zooms, no podcast interviews, no 1:1s for Shrimp Club, nothing scheduled. You might be saying, “Um, I think that’s called ‘vacation.’” No. Remember, I was still working. Still writing you these emails. Also, posting on social,...
6 days ago • 2 min read
Hey! This woman I know got fired from her job, and it couldn’t happen to a better person. No, this isn’t schadenfreude, I’m not celebrating someone’s downfall. (Though I’m not above it — love me some petty!) I’m happy because the person who got sacked, Heather Campbell, is a 2-round Shrimp Club member who just posted a video about it on IG and LinkedIn, and check out the results: YES! YES, HEATHER! This is what I mean when I say tell your story. Telling your story, with your details, your...
8 days ago • 2 min read
Hey Reader, I was catching up via Voxer with one of my wonderful Shrimp Club members, Dani Sumner, and she said something about her business that I had to transcribe and pass along to you. I won’t share the actual transcript screenshot, because those look like the person talking was drunk and/or shit-their-pants nervous. Exhibit A, my reply (which I can expose because I give myself consent): “Find coins” is the robot’s interpretation of “find clients.” And “like that” refers to the ones...
9 days ago • 2 min read
Heads up! 50% off Email Cash Cow ends this weekend. A new bonus for Shrimp Club expires next week. So – my husband, Steven, and I learned TM (Transcendental Meditation) this past week. We’ve talked about doing it for a few years now. As you probably know, I’ve always identified as Woo-Adjacent* (coined the term) and am not drawn to anything that feels drum-circle-y. But I am drawn to being more focused, more easy-going, more of my brilliant self — which, naturally, comes out more easily when...
13 days ago • 3 min read
Hey Reader, Some people are awfully weird about selling. We’ve got the ones who are offended by anybody who actually tries to get paid for their work… And then there are the others (actually, probably the same people) who think they’ll offend someone if they try to get paid for their work. Please don’t be either. After all, you already let every big company sell to you around the clock. There’s a weird double standard: Amazon can show you ads for a book all day, but god forbid the actual...
14 days ago • 1 min read
Hey Reader! In case you’ve been eyeing Shrimp Club — recently or since it opened in 2019 — I wanted to make sure you know the bonus of a 1:1 Power Hour with me disappears tonight. If you apply before midnight ET TONIGHT and end up joining, that bonus is yours. See details (including the price) and apply here.If this is something you’ve been wanting, I hope you’ll go for it. Can’t wait to welcome you into Shrimp Club. xoLaura PS - Also, sorry, did I say chills ahead? I meant tingles, per new...
16 days ago • 1 min read
So… Around 16 years ago, I pooped the bed on a freelance assignment. Mike and Brett, heads of a production company and my most important client, liked to hire me for “a day of my genius.” Those words froze me. I’m fueled by low expectations, and the demand for “genius” is my kryptonite. Add in my procrastination habits back then (still haven’t shaken them completely, but way better now that I write for ME) and you’ve got a perfect storm of NGSD — Not Getting Sh*t Done. Hence the stacks of old...
17 days ago • 3 min read
Reader! This round of my mastermind/live mentoring party, Shrimp Club, is extra lucky. 25% of the 2025-26 cohort signed on for another eight months, already a crew you want in your corner. And then, a human ray of light from our 2022-23 round raised his hand to rejoin. His name is Kory Basaraba, and I can’t wait to have him back. He was pivotal in his round, contributing generously, giving impromptu presentations, even offering a “Scary Writing Club” for his fellow Shrimpers to crank out the...
18 days ago • 3 min read