The Devil Wears Laura

Hey Reader,

If you’ll indulge me, a quick brag.

Cole Schafer, copywriter extraordinaire (and I mean that, his talent is way out of the ordinary in this AI-sputum-embracing online space), gave me a huge compliment in a LinkedIn post this week.

You know that joke of the actor reading through a script? “Blah blah blah my line, blah blah blah my line…”

That’s kind of what I’m doing when I post this without the other shoutouts between the top and the part about me. You can read the whole thing, which is an excellent post on the state of copywriting, on LinkedIn or in my repost on IG.

It’s just a lot for one email.

The Anna Wintour of copywriting! I blush.

I like to think he means as in “legend,” not as in the terrifying Vogue demon boss who famously won’t let anyone enter the elevator she’s in.

Fun fact: a friend I worked with at SPY Magazine in the 90s went to interview at Vogue when Wintour was hiring a new assistant. The desk assistant looked her up and down when she arrived and said, “Oh. We’ll have to change you.” Apparently, her hem length was on the way out.

I hope this brag doesn’t come across the way Amanda’s do on Real Housewives of Beverly Hills. She’s the newest cast member, along with Rachel Zoe, and the first from “our” world — the online space. They do NOT know what to make of her livelihood.

Still image from a reality TV show showing two people seated at an outdoor dining table at night. In the foreground, a person with dark skin, long straight black hair, and large gold earrings rests their chin on their hand while looking toward someone off camera. Behind them, a person with light skin and shoulder-length blonde hair looks forward with a focused expression. Glassware and plates are on the table. On-screen text reads, “Amanda: it’s an online education and coaching business,” with a “Virtual Real-Tea” watermark in the top-right corner.

Her “manifest abundance” “claim your worth” “own your success” female empowerment shtick is par for the course around here — if no less annoying and basic — but it’s really not a culture fit on the show.

I cringe so hard at some of her scenes, I might have ruptured a disk. Also, I’m LIVING for it.

Two-panel image from a reality TV show. The top panel shows a person with light skin and shoulder-length blonde hair seated at a table outdoors at night, mid-sentence with a tense expression. On-screen text reads, “Amanda: I’ve spent $10,000 on crystals in one sitting before.” The bottom panel shows a person with light skin and long blonde hair indoors, wearing a wide-brimmed patterned hat and a matching outfit, speaking toward someone off camera. On-screen text reads, “Erika: Well, I have a friend who spent more than.” A “Virtual Real-Tea” watermark appears in the top-right corner.

With that, Happy Monday!

And feel free to send me a brag of your own.

xoLaura

PS - wanna learn copywriting from the Anna Wintour of the craft?

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Thank you for reading and sharing,
Laura

Laura Belgray (Talking Shrimp)

The Devil Wears Laura

I secretly love this overused “power word.”

Apparently, it’s time for your new era

Nobody asked for this