Hey Reader,

On my morning stop into Citarella, I had a good laugh at this candy:

Excuse me: “LOVE CANDY AGAIN”??

Who the f needs help to "love candy again"?

I could use help NOT loving sugar, or loving to lift weights. I used to fantasize that I'd magically wake up craving kale all the time. I still wish I’d magically become crazy for paperwork. And I desperately wanted to fall back in love with my very nice, funny boyfriend in the late 90s.

But falling out of love with candy is not an issue I've struggled with. Has anyone?

This is a glitch for so many businesses in this online world, AKA The Space: They’re making up a problem they want to solve based on a personal passion or talent, and a solution nobody ever asked for.

“I love slow mornings, so I’m starting a business helping women luxuriate in bed longer and more intentionally in the delicious pause between waking and breakfast.”

You know the expression “Sell them what they want, give them what they need”? I would add to that, “Sell them what they want, not what you want them to want.”

That distinction is the backbone of Marie Forleo’s B-School — whether you’re deciding what to sell in the first place or finally getting in sync with what customers are actively looking to pay for.

It’ll also help you market the everloving fudge* out of it so more people pay, and say yes faster.

It’s going away soon, along with my drool-worthy bonuses (that solve REAL needs — yours).

​You can read more here.​

*And if you need help working more fudge into your diet, I’m here to help! Love Your Fudge packages start at $6k/month.

(Act now and you’ll get a free lifetime supply of the faintly fecal-sounding Muddy Bites, on the shelf below the LOVE CANDY AGAIN candy.)

xoLaura

PS - two important things this week:

1) I started a Substack! If you’re up to “double dip” into my writing, subscribe here. Sending out my next post soon.

2) This is the week I’m teaching my new live class, Evergreen Cash Machine.

On Thursday at 3pm ET/12pm PT, I’ll walk you through my own proven, high-converting Emails That Sell webinar sequence, the exact emails I use to:

• Get people excited the second they register, so they commit to showing up and watching
• Boost live show-up rates with friendly-but-firm reminders that don’t feel naggy
• Nudge last-minute “eh, maybe later” people onto the call
• Turn replay-watchers into buyers with follow-up emails that feel like great stories, not pressure
• Seamlessly lead into your offer sequence without that awkward “now I’m selling to you” moment

YOU’LL ALSO GET:

🗺 A DIY Evergreen Sequence Template in Google Docs to map out and fill in your own always-on “cash machine” sequence.
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🔎 A copy of my entire evergreen webinar sequence, annotated with notes on why each email works, what it’s doing psychologically, and how to adapt it for your own offer.

Date: February 19th at 3pm ET
(Yes, you’ll get a replay)

​Special one-time price for you, a Welcome Sequence Workshop alum: $199 Price later: $299

Want more help with copywriting, storytelling, writing emails that make money, and/or generally getting paid to be you? ​ Great! Start here to browse on-demand courses. 💡FREE CLASS: Emails That Sell (Get it here)​ 💡60-Minute Makeovers Copywriting Mini-Course (Get it here)​ 💡Book Launch Hero (Grab it here)​ 💡The Copy Cure (a collaboration with Marie Forleo) (Check for availability)​ 💡My national bestselling book, TOUGH TITTIES! (Your new favorite read - w bonus trainings)​ Binge my YouTube Channel (Watch now)

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