Heads up — this special offer for Inbox Hero at 51% off with a small fortune worth of bonuses ends soon! If you’d like to mute the rest of these Inbox Hero emails, you can click this link. OMG, laughing. I got this question from a new (I have to assume) Shrimper: Have I written story-driven emails from everyday experience and connected them seamlessly to an a-ha moment that sells? Hmmmm. Is it arrogant of me to find it funny that a person who’s been reading my emails asked me this? Maybe. Or...
about 3 hours ago • 1 min read
Hey Reader, I’ve got one word for you: BUTTER. Stick (ha) with me. Last October, I sprung a surprise offer on my list. It was a surprise to me, too. I didn’t even know I was going to do it until midway through writing my email. My first thought, brought to you by laziness, was: “I’ll just leave it at that one email, see how many sales it brings in without any follow-ups or reminders.” My second thought, sponsored by my love of doing business, was: People 👏need 👏reminders! 👏 Some will miss the...
1 day ago • 4 min read
Hey – this is your last reminder about an expiring bonus for Inbox Hero! (Welcome Sequence Workshop disappears within the hour.)Already have Inbox Hero and/or don't want to hear any more about it this round but want to stay on my list? (Please stay!) --> No thanks. Please DON'T email me anymore about Inbox Hero. So. You’re visiting a city for the weekend and find the boutique your friend told you you’d love. Sure looks promising — you already want a sweater you spotted in the window. You’re...
2 days ago • 2 min read
Too many emails in a row? That’s because I don’t want you to miss out on my best Inbox Hero bonuses. But if you’re not interested, s’all good, you can stop hearing about it starting now. ⚠️I DON'T want any more Inbox Hero emails, please remove me! <-- read before you click this! Hey, quick story before this Inbox Hero bonus goes away: One week in 2017, my business changed. After that week, I started getting way more replies to my emails. I saw better results when I made offers. I began...
2 days ago • 1 min read
Too many emails? I get it! If you'd rather skip the Inbox Hero promotion but still get my regular emails, let me know by clicking the link below. ⚠️I DON'T want any more Inbox Hero emails, please remove me! <-- read before you click this! Hey Reader, You could: A)💥 Soak up my best secrets to a “come hither” email welcome sequence that has your subscribers falling for you from that very first message… And pouncing to give you money the first chance they get… Which, of course, you want. It’s a...
2 days ago • 1 min read
Reader – Inbox Hero is open! (And the welcome sequence bonus below goes away tonight at 11:59pm ET.) Already have Inbox Hero and/or don't want to hear any more about it this round but want to stay on my list? (Please stay!) --> No thanks. Please DON'T email me anymore about Inbox Hero. You hear all the time about “making money while you sleep.”Like that idea? I do! Yes, it’s a fat, cheesy cliché, but what if it’s true? What if… ...Whether you’re sleeping, ziplining, watching Real Housewives...
3 days ago • 3 min read
Hi! I wrote this in advance, so I’ll just assume that when you open it I’ve been having a great birthday. I’m extra chill, with yesterday’s End-Of-Year Bonus class behind me. It went great — so many excited new Inbox Hero students! I live for messages like these in the chat: I did make a pretty irresistible offer, gotta say. So what have I been doing today? I’m going to guess that I’ve: Stayed in bed for an hour, reading Min Jin Lee’s new book, American Hagwon. So into it. Done my morning...
3 days ago • 2 min read
Wow, WOW! What a fabulous turnout yesterday for the End-Of-Year Bonus workshop. If you missed any part of it or just want to relive the aha-fest, here’s the limited-time workshop replay. And here’s something else: I announced during the class that I’ve opened a sneaky side door to join my bestselling email copywriting course, Inbox Hero, for an enormous discount! It’s going to help make your emails... ✅ compulsively readable, ✅ powerfully persuasive, ✅ impossible NOT to open, and...best of...
4 days ago • 3 min read
Reader - Don’t want you to miss out on this. At 3:00pm EDT / 12:00pm PDT / 7:00pm GMT today, I’m doing a much-requested presentation of my FREE live email workshop, called: END-OF-YEAR BONUSRake in extra cash before the holidays, from an asset you already own I normally only do this workshop for a good chunk of change, inside high-ticket masterminds or on event stages… …Including one session so packed, they had to call the fire marshal. (For real.) Today, it’s for you, for free. And no line....
5 days ago • 1 min read
First of all, you’re signed up for tomorrow, right? My email class, END-OF-YEAR BONUS, is a version of the talk I’m normally paid big bucks for, inside high-ticket masterminds or on event stages… …Including one session so packed, they had to call the fire marshal. (For real.) There’s a twist, though…one you’re probably expecting if you’ve been doing business on the internet for more than five minutes. And that is, that after showing you how to write the best emails in your subscriber's inbox...
5 days ago • 1 min read