Reader – Inbox Hero is open! (And the welcome sequence bonus below goes away tonight at 11:59pm ET.) Already have Inbox Hero and/or don't want to hear any more about it this round but want to stay on my list? (Please stay!) --> No thanks. Please DON'T email me anymore about Inbox Hero. You hear all the time about “making money while you sleep.”Like that idea? I do! Yes, it’s a fat, cheesy cliché, but what if it’s true? What if… ...Whether you’re sleeping, ziplining, watching Real Housewives...
about 2 hours ago • 3 min read
Hi! I wrote this in advance, so I’ll just assume that when you open it I’ve been having a great birthday. I’m extra chill, with yesterday’s End-Of-Year Bonus class behind me. It went great — so many excited new Inbox Hero students! I live for messages like these in the chat: I did make a pretty irresistible offer, gotta say. So what have I been doing today? I’m going to guess that I’ve: Stayed in bed for an hour, reading Min Jin Lee’s new book, American Hagwon. So into it. Done my morning...
about 15 hours ago • 2 min read
Wow, WOW! What a fabulous turnout yesterday for the End-Of-Year Bonus workshop. If you missed any part of it or just want to relive the aha-fest, here’s the limited-time workshop replay. And here’s something else: I announced during the class that I’ve opened a sneaky side door to join my bestselling email copywriting course, Inbox Hero, for an enormous discount! It’s going to help make your emails... ✅ compulsively readable, ✅ powerfully persuasive, ✅ impossible NOT to open, and...best of...
1 day ago • 3 min read
Reader - Don’t want you to miss out on this. At 3:00pm EDT / 12:00pm PDT / 7:00pm GMT today, I’m doing a much-requested presentation of my FREE live email workshop, called: END-OF-YEAR BONUSRake in extra cash before the holidays, from an asset you already own I normally only do this workshop for a good chunk of change, inside high-ticket masterminds or on event stages… …Including one session so packed, they had to call the fire marshal. (For real.) Today, it’s for you, for free. And no line....
2 days ago • 1 min read
First of all, you’re signed up for tomorrow, right? My email class, END-OF-YEAR BONUS, is a version of the talk I’m normally paid big bucks for, inside high-ticket masterminds or on event stages… …Including one session so packed, they had to call the fire marshal. (For real.) There’s a twist, though…one you’re probably expecting if you’ve been doing business on the internet for more than five minutes. And that is, that after showing you how to write the best emails in your subscriber's inbox...
3 days ago • 1 min read
OMG - my friend Susie sent the best email to her list about my free email class tomorrow.(<– sign up with one click) Here’s the subject line: I wish I could use it on you without plagiarizing it. Boo plagiarism! AI is doing enough of that without me jumping in. I would never pass someone else’s work off as my own. Besides being morally repugnant, it takes away the pleasure of self-expression. And my emails are a channel for that (as well as for making money). But wait, I can share Susie’s...
4 days ago • 2 min read
Hi! I’m in Nashville, where I just attended a mastermind my friend Kate Northrup hosted for her top affiliates. We all promoted her yearly program Relaxed Money, something I love writing emails for because they get to be about one of my favorite topics… Poultry farming. Kidding. Money, obviously. I love that stuff! I especially love the money I make from writing about anything I enjoy, have opinions on, obsess over, or even loathe. That’s what my emails let me do. I write whatever the f I...
5 days ago • 1 min read
Hey! Just realized it’s been a year — Around this time last October, I got a subscriber email from my friend (and Shrimp Club alum) Frenchie Ferenczi. Subject line: I’ve gone woo(ish). She wrote about a spiritual teacher who was helping her connect to her intuition and let it guide her business. She had me at woo(ish). Hi, I thought, that’s me. I even coined a term for it years ago: “Woo-Adjacent.” Wrote a manifesto, started a Substack, even looked into trademarking the phrase, then wondered...
5 days ago • 2 min read
Hey, so, everyone’s talking about it, and I can’t stop thinking about it. You seen it yet? If you know what “it” is, either you have, or you’re planning to (and dodging spoilers). Or, c) not interested and wishing people would stfu about it. In case you’re clueless, I’m referring to You Can See Everything, Nathan Fielder’s Elizabeth Holmes documentary. Having seen it Monday, here’s my advice: You’ve probably at least seen the “Why would I deceive you?” moment that launched a thousand memes:...
8 days ago • 2 min read
Hey! If you’re in the online biz/marketing world I call “The Space,” you’ve probably heard (and heard and heard) about an overnight sensation named Jessi Jean and the big “Yap Challenge” launch that made her 7 million bucks. Or something like that. She was teaching people to do what she does on social media: talk casually on video. AKA “yapping.” (Something I’ve been doing for years, but not with the ubiquitous, tiny, fuzzy mic or the name “yapping.”) And that puppy SOLD. Her big money...
10 days ago • 2 min read