Hey! Next Weds, my friend Terri Trespicio, who founded and runs the New Rules Studio AKA “Studio” — like Peloton for writing — is hosting a special session with me for my Shrimpers. Originally, it was going to be just for those who’d joined Studio during a recent promotion. They’re still the ones who’ll get to read their work out loud for feedback*, guaranteed. But Terri and I decided it would be extra fun to open up the group to allll my Shrimpers, for free. So, whether you’re an OG member...
about 10 hours ago • 1 min read
Hey! My friend and Shrimp Club alum Brenna McGowan’s masterclass on launching happens today! More below. I’m at the airport heading home from vacation, which is an oxymoron — because I’m so at home being on vacation. Why can’t I live this way, why? They say build a life you don’t need a vacation from, but what kind of life is that except for one where you’re already on vacation? That’s not to say I don’t love my work and my non-vacation life. I do, especially when a launch goes well and...
1 day ago • 2 min read
Hey — Earlier this year, I got an exciting message from Shrimp Club alum Brenna McGowan, who’s gearing up for her masterclass, “The New Launch Model for 2026” — where she’ll dish on what’s working now, and open doors to her Pre-Launch Plan Program. The news was about one of your fellow Shrimpers, Paddy Johnson: Of course I wanted the tea: How did the $300K compare to her previous income? And what did she do differently? I knew it had to do with pre-launching, obvi. Brenna had helped me with...
3 days ago • 2 min read
Hey Reader, I’m in Greece now, but my heart’s in NYC. Well, it’s in Greece, too. I wrote this from the airport lounge on Tuesday night, so no details of the trip to share but I wanted to send you my post about 9/11. It’s a light update of the blog post I wrote in 2011, when I couldn’t believe it had been ten years. Now, it’s an inconceivable quarter-century, and we’ve got a generation of grown-ass adults who weren’t even born yet. Maybe you’re one of them. I’ve been seeing memories of that...
13 days ago • 1 min read
Hey, remember 2018, when people practically had $2k ready in their fists for the moment a cart opened? No? Maybe you weren’t in “The Space” back then. If not, lemme tell you: launching a course, program, what-have-you was like doing a lemonade pop-up in the desert. These days, nahsomuch. Between the trust recession, too many marketers offering the same thing in the same f’ing AI-slop-y language (🤮), and soaring prices on gas and sirloin tips, those fists are tight. Instead of big saucer eyes,...
14 days ago • 1 min read
Yo - I’m off to Greece today. 9 nights in Crete, with 2 on each side in Athens. Can’t wait to be in the water. Also, eating Greek salad and taramasalata. Can’t get enough of that stuff. My mom is very supportive when Steven and I travel. At 89, she still goes on trips, but is probably done with any places like Greece, with all its cobblestones and hills. She uses a walker now. If you have any kind of mobility issues or are ever out and about with someone who does, you know: most of the world...
16 days ago • 1 min read
Reader — God, I hate speaking. That’s what I think when I’m packing for an event where I’m going to be on stage. In that moment, I wonder why I do this to myself and why I don’t say no and what would it take to get the whole shebang canceled so I get out of it without the shame of pulling out. (Something I’d never actually do.) And then, when I’m up there, the audience laughing, nodding, and taking notes, I’m like, “I WANNA LIVE ONSTAGE! LET’S DO IT AGAIN!” …Even more so when it’s over and...
19 days ago • 1 min read
A few months ago, Shrimp Club alum Sarah Aviram did something most people wouldn't be caught dead doing. Her new book was coming out, and she posted that it had a chance of hitting the USA Today bestseller list — if enough people helped by buying and spreading the word. Why wouldn’t most of us do the same? Because we don’t want to be seen trying. It’s embarrassing. Thirsty. Vulnerable. What if I’m public about a big goal and then I don’t make it and the world sees me simultaneously fall on my...
24 days ago • 2 min read
Hey! If you know me and/or what day and month it is, you prob did a double take at the subject line. March? Is Kit glitching on Laura and sending out old emails? Or future emails? And doesn’t Laura loathe emails that start with “Can you believe it’s already ____?” No, Kit (my email service provider, where I build and communicate with my subscriber list) is behaving perfectly. I also don’t have any emails written that far ahead, or even a week out. I wish. And yes, I’ve begged everyone who...
25 days ago • 1 min read
Yesterday morning, I saw the former president of the network where I used to write promos. Great guy. Used to be my boss’s boss. He didn’t notice me. I almost said hi but it was pre-coffee, and I see him often in that exact spot, outside of Jack’s Coffee. I felt too boring and uncaffeinated today to stop and chat. We’d just recently gone through all the “How’s your summer going” and “Who’ve you seen or talked to lately” and “I can’t wait for all these summer douchebags to leave Sag Harbor”...
29 days ago • 3 min read