Hey Reader, Wanna know one of the most overused words in copywriting? Unlock. Unlock the secrets to 7 figures!Unlock the life you were meant for!Unlock your unfair advantage!Unlock the power of your subconscious!Unlock hidden revenue streams!Unlock alignment, abundance, and flow!Unlock your most magnetic self!Unlock consistent 10K months!Unlock the mindset of top performers!Unlock your next level!Unlock the thing behind the thing in the box inside the box that successful people only talk...
3 days ago • 4 min read
I don’t understand astrology or put much stock in it, except that I identify strongly as a Scorpio because I’m obsessive and I notice I get along very well with Libras. (My husband being one.) Also, gotta believe in moon phases. They control the tides! That’s powerful stuff. I can’t control the sink sprayer. And, as I’m on my new “Woo Journey,” I’m open to whatever. So I was intrigued when I heard from my intuition coach, Deb Driscoll, that today marks a big event up in the galaxy. Aries,...
8 days ago • 1 min read
Hey Reader, On my morning stop into Citarella, I had a good laugh at this candy: Excuse me: “LOVE CANDY AGAIN”?? Who the f needs help to "love candy again"? I could use help NOT loving sugar, or loving to lift weights. I used to fantasize that I'd magically wake up craving kale all the time. I still wish I’d magically become crazy for paperwork. And I desperately wanted to fall back in love with my very nice, funny boyfriend in the late 90s. But falling out of love with candy is not an issue...
12 days ago • 3 min read
Yo Reader, check me out! I started a Substack this week, after overthinking it for five years. And, in my own meta fashion, that’s what my first Substack is about. I could import my email list over there and send you everything I write, which would just be like getting another email from me except a little different-looking and different-feeling. I’d instantly have 35k Substack subscribers, which would make me look pretty cool. Thing is, I really want you to subscribe yourself. I want you to...
13 days ago • 2 min read
Hey Reader, The first thing Kate Northrup said to me when I walked into the mastermind before her Relaxed Money Live event last week was: “Tell me about this Evergreen Cash Machine workshop you have coming up. It sounds so valuable.” Kidding. She said nothing of the sort, but I want you to know that I’ll be telling you about it at bottom, so keep reading. What she actually said was: “Oh my god, hiiiiii! I loved your email today about Amanda on Real Housewives!” Few things delight me more than...
19 days ago • 5 min read
Hey Reader, I’m in Nashville at my friend Kate Northrup’s event, Relaxed Money Live. My god, it’s SO good. Kate is so good. I’m loving all her content. It dovetails perfectly with my recent “woo journey” because a lot is about human energy, a concept that feels magical but is scientifically undeniable. I came a day early for a special, small-group mastermind Kate hosted with her husband, Mike, for her top affiliate partners. (I’m one of them, thanks to my bangin’ emails.) We all promoted...
22 days ago • 3 min read
Hey Reader, If you’ll indulge me, a quick brag. Cole Schafer, copywriter extraordinaire (and I mean that, his talent is way out of the ordinary in this AI-sputum-embracing online space), gave me a huge compliment in a LinkedIn post this week. You know that joke of the actor reading through a script? “Blah blah blah my line, blah blah blah my line…” That’s kind of what I’m doing when I post this without the other shoutouts between the top and the part about me. You can read the whole thing,...
26 days ago • 2 min read
Hey Reader, Besides it being a consistent political and/or natural disaster shitshow, I’d be ok with January if it weren’t for this pressure to “kick off the year,” “start strong,” and “hit the ground running.” I prefer to hit the bed bingeing. I told Deb*, my intuition coach (I feel so weird saying that — should I go all-in on saying “spiritual coach”?), that I’m never in that Go get 'em mode in January. I’m in Leave me be so I can dream about winning the lottery, $157M to be exact, and...
29 days ago • 3 min read
Hey Taking a break from fighting about noodles (which I’ll explain) to say, if you get shit for mentioning politics in a “professional email” — or ignoring them — here are some thoughts. They apply to posting as well. If it’s for your business, you get to decide what’s "professional." Me? My business is all about using my voice and inspiring you to use yours. These emails do that, and they’re what make me a living. They’re my work. So every one of them is, by nature, professional — and...
about 1 month ago • 3 min read
Hey Reader, I’m in Mexico, where I spoke yesterday at a retreat for Erika Bryant’s group, The Network. In my presentation, Paid to Be You, I talked about the importance of visibility, and its two prongs — being well known, and widely known. You know what widely known means: lots of people know who you are. As in, dang — you famous! “Well known” usually exists as a synonym for that but I mean it differently. To me, well known is when people in your orbit and audience know you well. That...
about 1 month ago • 3 min read