Wow, WOW! What a fabulous turnout yesterday for the End-Of-Year Bonus workshop. If you missed any part of it or just want to relive the aha-fest, here’s the limited-time workshop replay. And here’s something else: I announced during the class that I’ve opened a sneaky side door to join my bestselling email copywriting course, Inbox Hero, for an enormous discount! It’s going to help make your emails... ✅ compulsively readable, ✅ powerfully persuasive, ✅ impossible NOT to open, and...best of...
about 13 hours ago • 3 min read
Reader - Don’t want you to miss out on this. At 3:00pm EDT / 12:00pm PDT / 7:00pm GMT today, I’m doing a much-requested presentation of my FREE live email workshop, called: END-OF-YEAR BONUSRake in extra cash before the holidays, from an asset you already own I normally only do this workshop for a good chunk of change, inside high-ticket masterminds or on event stages… …Including one session so packed, they had to call the fire marshal. (For real.) Today, it’s for you, for free. And no line....
1 day ago • 1 min read
First of all, you’re signed up for tomorrow, right? My email class, END-OF-YEAR BONUS, is a version of the talk I’m normally paid big bucks for, inside high-ticket masterminds or on event stages… …Including one session so packed, they had to call the fire marshal. (For real.) There’s a twist, though…one you’re probably expecting if you’ve been doing business on the internet for more than five minutes. And that is, that after showing you how to write the best emails in your subscriber's inbox...
2 days ago • 1 min read
OMG - my friend Susie sent the best email to her list about my free email class tomorrow.(<– sign up with one click) Here’s the subject line: I wish I could use it on you without plagiarizing it. Boo plagiarism! AI is doing enough of that without me jumping in. I would never pass someone else’s work off as my own. Besides being morally repugnant, it takes away the pleasure of self-expression. And my emails are a channel for that (as well as for making money). But wait, I can share Susie’s...
3 days ago • 2 min read
Hi! I’m in Nashville, where I just attended a mastermind my friend Kate Northrup hosted for her top affiliates. We all promoted her yearly program Relaxed Money, something I love writing emails for because they get to be about one of my favorite topics… Poultry farming. Kidding. Money, obviously. I love that stuff! I especially love the money I make from writing about anything I enjoy, have opinions on, obsess over, or even loathe. That’s what my emails let me do. I write whatever the f I...
4 days ago • 1 min read
Hey! Just realized it’s been a year — Around this time last October, I got a subscriber email from my friend (and Shrimp Club alum) Frenchie Ferenczi. Subject line: I’ve gone woo(ish). She wrote about a spiritual teacher who was helping her connect to her intuition and let it guide her business. She had me at woo(ish). Hi, I thought, that’s me. I even coined a term for it years ago: “Woo-Adjacent.” Wrote a manifesto, started a Substack, even looked into trademarking the phrase, then wondered...
4 days ago • 2 min read
Hey, so, everyone’s talking about it, and I can’t stop thinking about it. You seen it yet? If you know what “it” is, either you have, or you’re planning to (and dodging spoilers). Or, c) not interested and wishing people would stfu about it. In case you’re clueless, I’m referring to You Can See Everything, Nathan Fielder’s Elizabeth Holmes documentary. Having seen it Monday, here’s my advice: You’ve probably at least seen the “Why would I deceive you?” moment that launched a thousand memes:...
7 days ago • 2 min read
Hey! If you’re in the online biz/marketing world I call “The Space,” you’ve probably heard (and heard and heard) about an overnight sensation named Jessi Jean and the big “Yap Challenge” launch that made her 7 million bucks. Or something like that. She was teaching people to do what she does on social media: talk casually on video. AKA “yapping.” (Something I’ve been doing for years, but not with the ubiquitous, tiny, fuzzy mic or the name “yapping.”) And that puppy SOLD. Her big money...
10 days ago • 2 min read
TODAY! I’m speaking in Suzanne Kingsbury’s Gateless Fall Festival. Hope you’re coming to: A Clear Map to the Book You Really Want to Write. ← Click to sign up if you haven’t yet. Yes, you’ll get the replays. OK — you know that email I sent last week announcing my new free email class? (It was about Netflix’s East of Eden series and started off with a note on Florence Pugh’s lip filler. Read it here if you missed it.) When I wrote it, I was pretty sure I’d get a fuming reply from at least one...
11 days ago • 3 min read
So — every single time I try to make money by sending a bunch of emails, the weirdest thing happens: It works! Some promotions do better than others, but if an offer doesn’t sell well, it’s almost always because of one thing: I was lazy. Or disorganized. Or discouraged by initial sales. Or cocky that my light drizzle of promotion would be enough. Or, despite everything I preach, reluctant to “bombard” your inbox. Sometimes, all of the above. But it’s still the one thing: I didn’t send enough...
13 days ago • 2 min read