Hey - this email is about my limited-time offer for Inbox Hero! (Chance for my feedback, Make Your Point, Email Cash Cow, and other gold nuggets disappear tonight.)Don't want these emails about it but want to stay on my list? (Please stay!) --> No thanks. Please DON'T email me anymore about Inbox Hero. If I were the squealing type, I’d squeal over this: One Shrimp Club member, M, told me at our wrap party last June that she’d sold three spots in a program she hadn’t even opened or talked...
about 11 hours ago • 3 min read
Hey - this email is about my limited-time offer for Inbox Hero! (Chance for my feedback, Make Your Point, Email Cash Cow, and other gold nuggets disappear tonight.)Don't want these emails about it but want to stay on my list? (Please stay!) --> No thanks. Please DON'T email me anymore about Inbox Hero. Hey! The Inbox Hero deal I’ve been talking about all week ends tonight. My signature email copywriting course, it’s where I teach you the secrets to emails that are entertaining and...
about 11 hours ago • 2 min read
Heads up — this special offer for Inbox Hero at 51% off with a small fortune worth of bonuses ends soon! If you’d like to mute the rest of these Inbox Hero emails, click this: MUTE this promo. Got questions about whether it's right for you? Read to the bottom of this email. So — You know how everything from a cleaning hack to tongue scraping gets called “life-changing”? Well, I do have one thing I would describe that way. I found my holy-grail travel pants. They’re white, lightweight, and...
about 16 hours ago • 8 min read
Reader - my most generous Inbox Hero offer EVER ends tomorrow. If you'd rather skip the Inbox Hero emails but still get my regular emails, let me know by clicking the link below. ⚠️I DON'T want any more Inbox Hero emails, please remove me! <-- read before you click this! “But I was having a kidney transplant!”* [See note at bottom] “Our wifi and cell service went out…for the whole week!” “I got food poisoning mid checkout and accidentally closed the tab when I went to vomit. 😢” “My pug had...
1 day ago • 3 min read
There’s someone in my life — no names, because, y’know — who treats me like garbage and naysays every idea or piece of writing I share. “Someone already wrote a book about that.” “Fun, but will that topic get anyone to buy your courses?” “Don’t take this the wrong way, but that feels kinda stale.”“You’re a little all over the place.”“I’m not saying it was, but do you ever think your writing used to be better?”“That story feels like, ‘yeah but so what,’ you know what I mean? What are the...
2 days ago • 1 min read
Heads up — this special offer for Inbox Hero at 51% off with a small fortune worth of bonuses ends soon! If you’d like to mute the rest of these Inbox Hero emails, you can click this link. OMG, laughing. I got this question from a new (I have to assume) Shrimper: Have I written story-driven emails from everyday experience and connected them seamlessly to an a-ha moment that sells? Hmmmm. Is it arrogant of me to find it funny that a person who’s been reading my emails asked me this? Maybe. Or...
2 days ago • 1 min read
Hi! Wanted to make sure you knew the End-Of-Year Bonus replay is coming down tonight. Watch the End-Of-Year Bonus email class before it disappears. If you don’t, you’re missing out on some geniussss. See? PS - Love the training? Post about it on IG stories, and I’ll repost it! Win-win. I'll be sending lots more email about Inbox Hero this week, during the incredible deal I'm offering. If you'd rather skip 'em let me know by clicking the link below. ⚠️I DON'T want any more Inbox Hero emails,...
3 days ago • 1 min read
Hey Reader, I’ve got one word for you: BUTTER. Stick (ha) with me. Last October, I sprung a surprise offer on my list. It was a surprise to me, too. I didn’t even know I was going to do it until midway through writing my email. My first thought, brought to you by laziness, was: “I’ll just leave it at that one email, see how many sales it brings in without any follow-ups or reminders.” My second thought, sponsored by my love of doing business, was: People 👏need 👏reminders! 👏 Some will miss the...
4 days ago • 4 min read
Hey – this is your last reminder about an expiring bonus for Inbox Hero! (Welcome Sequence Workshop disappears within the hour.)Already have Inbox Hero and/or don't want to hear any more about it this round but want to stay on my list? (Please stay!) --> No thanks. Please DON'T email me anymore about Inbox Hero. So. You’re visiting a city for the weekend and find the boutique your friend told you you’d love. Sure looks promising — you already want a sweater you spotted in the window. You’re...
4 days ago • 2 min read
Too many emails in a row? That’s because I don’t want you to miss out on my best Inbox Hero bonuses. But if you’re not interested, s’all good, you can stop hearing about it starting now. ⚠️I DON'T want any more Inbox Hero emails, please remove me! <-- read before you click this! Hey, quick story before this Inbox Hero bonus goes away: One week in 2017, my business changed. After that week, I started getting way more replies to my emails. I saw better results when I made offers. I began...
5 days ago • 1 min read