Last fall, I got a subscriber email from my friend (and Shrimp Club alum) Frenchie Ferenczi. Subject line: I’ve gone woo(ish). She wrote about a spiritual teacher who was helping her connect to her intuition and let it guide her business. She had me at woo(ish). That’s me — or was. I even coined a term for it years ago: “Woo-Adjacent.” Wrote a manifesto and everything. In a nutshell, I think most of the spiritual industry reeks of bullshit, but I do love a good psychic or astrology reading....
13 days ago • 2 min read
Hey! Have you signed up yet for my free class TOMORROW Get Paid To Be You? How to cash in on your voice, personality and realness with EMAILS THAT SELL? If not, sign up here. Heads up: if you’re there or catch the replay, you might notice something’s different. Haircut? Facial? Nope — just my energy. {*Cue wind chimes*} Last fall, I got a subscriber email from my friend (and Shrimp Club alum) Frenchie Ferenczi. Subject line: I’ve gone woo(ish). She wrote about a spiritual teacher who was...
13 days ago • 2 min read
Hey! Just so you don’t think I’m trash-talking my friend Suzanne, she’d admit this herself: Her email game used to kind of…suck. First of all, because she barely wrote any. She had a dormant list of thousands of writers, and they almost never heard from her. Ugh, I can’t. Do you know how much it hurts me to see a wasted email list? It’s like watching someone let their sundae melt. Give it to me, then! (Except you can’t give someone your email list — illegal.) Suzanne had always counted on...
14 days ago • 2 min read
A flash of paranoia: Saturday, I’m scrolling Threads when I’m supposed to be recording a new video for my big Inbox Hero update, and I come across a post that miiiiight be a personal attack? I can no longer find it (dammit, why didn’t I screenshot) but in essence, it says: “This woman launching her email course is sending an email every hour! She’s the queen of email and I know what she does works but this is too much.” I’m like, “Wait. Is it me? It can’t be, because I’m not launching my...
15 days ago • 2 min read
Hey! I got a reply to Wednesday’s email that I nearly tore a muscle sprinting to screenshot: “Laura, your copy is so good, that I never knew who you were 25 hours ago, and I’ve spent almost $1500 on your stuff since I found you.” Do you know what that’s called? When a brand new email subscriber is so immediately taken by you (via your words) that they start loading their shopping cart like they’re at Trader Joe’s before a hurricane? The initials are… PTBY. It’s not a frozen yogurt, in case...
18 days ago • 2 min read
Guess what? One week from today, I’m teaching a live class to help you master the core business skill of writing emails that sell. It’s called… GET PAID TO BE YOUHow To Cash In On Your Voice, Personality, And RealnessWith Emails that Sell Like A Mofo Grab your free seat here. (Yes, there’ll be a replay.) Hey — Do you listen to Amy Poehler’s podcast, Good Hang? Highly recommend. She’s a gem of a person. Her laugh is medicine. And she absolutely deserved that first Golden Globe ever awarded for...
19 days ago • 3 min read
Hello Reader, I hope that you are well. I recently had the privilege of delivering a thought-leadership session to a marketing visionary’s distinguished copywriting accelerator cohort, where I unpacked proprietary frameworks for leveraging narrative-driven touchpoints to deepen audience immersion and accelerate revenue generation across the email ecosystem so that — WAIT! DON’T GO! That wasn’t me, that was a PowerPoint deck speaking through my body. It happens when I forget to eat lunch. What...
20 days ago • 2 min read
I went to the beach with my friend Dana this Sunday. And did we need it! We were both exhausted from rooting for the Knicks the night before. I’m still sore: this final game (thank the lord), I watched in real time with my body tensed up like I was on a nosediving plane with flight attendants yelling “BRACE!” I digress. Dana ran into a friend in the parking lot. She always does — she knows everyone. As the friend walked over from her own car, Dana said “Oh my god, you’re so skinny! Laura,...
21 days ago • 2 min read
Hey Reader, It’s a typical summer day in our Sag Harbor kitchen. I’m typing at the counter while my laptop charges so I can bring it back outside — and being rude to my husband, but you might say he’s being rude to me.He’s singing one of his songs: a new cut called “Brown Town.” More of a chant, really, inspired by the dead hydrangeas he’s cutting. (Though it wouldn’t be unusual for his inspiration to be more scatological.) He wants me to participate, even though he knows I’m focused, writing...
22 days ago • 2 min read
I don't normally care about sports. Haven’t since the Yankees won back-to-back World Series when I was in third and then fourth grade. (Big crush on Bucky Dent.) These days, I watch Steven get so stressed, I encourage him to “ask your doctor if sports are right for you” — and I'm like, I worry enough in life. Why would I find a new source of emotional attachment to outcomes? Especially one I can't control at all? Sure, there's the thrill of seeing your team win, but then so much heartbreak,...
25 days ago • 3 min read