"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Why did launching get so weird?
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Hey, remember 2018, when people practically had $2k ready in their fists for the moment a cart opened? No? Maybe you weren’t in “The Space” back then. If not, lemme tell you: launching a course, program, what-have-you was like doing a lemonade pop-up in the desert. These days, nahsomuch. Between the trust recession, too many marketers offering the same thing in the same f’ing AI-slop-y language (🤮), and soaring prices on gas and sirloin tips, those fists are tight. Instead of big saucer eyes, people are giving side eye at most big programs and course offers. But wait, don’t despair. Before you hang it all up and go back to that HR job, you should know: that's not the full picture. Some entrepreneurs I know are actually having their easiest launches. I’ve had a few easy ones in the past year myself. (Thank you, Brenna!). And it's not because they have a bigger audience or a better sales page. (Though those things sure help.) It's because of what they're doing in the weeks BEFORE they launch. Which is why you need to know my superstar Shrimp Club alum, friend, and launch strategist, Brenna McGowan — the one I thanked just a beat ago. You might’ve heard her recently on my girl Amy Porterfield's podcast talking about what's changed with launches. She's seeing a clear pattern: The ones who are winning right now aren't launching harder. They're doing something different before the cart ever opens. I can attest — that “something” made all the difference for last year’s relaunch of Shrimp Club. Curious? Brenna’s breaking down exactly what's working now inside a free masterclass: It’s completely live and happening September 23rd! If you want to know what the smartest launchers are doing differently right now, this is the class to be in. xoLaura PS - Even if you're not launching soon, what Brenna teaches will change how you think about the weeks before any promotion. Plus, everyone who shows up live gets Brenna’s Pre-Launch Gap Assessment — a quick tool that shows you which of the 3 pre-launch moves you need to make first to rock your next launch. Psst! Since you're signed up to get my emails on a weekly basis, here's what you missed this week!
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Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
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