So —

You know how everything from a cleaning hack to tongue scraping gets called “life-changing”?

Well, I do have one thing I would describe that way. I found my holy-grail travel pants. They’re white, lightweight, and flattering (rare combo), so I can now look reasonably put-together and walk around in the blazing sun without suffering.

But the thing that’s truly changed my life — besides getting married, buying a weekend home (paid for by emails), and writing a bestselling book (marketed by emails) is…

Figuring out how to write fun emails for a living.

When you can do that, you get to write your stories, in your voice, to a responsive audience…and make GREAT money from it.

Now, you, Reader, might not have a dream of writing as a career.

Maybe you just want exponentially more sales…

…and wisely know that email — done well — is the most effective way to achieve that.

Either way, learning to write emails that both light up and persuade your subscribers…

…IS LIFE-CHANGING.

No exaggeration.

And by that measure…

​Inbox Hero, my signature email copywriting course, can change your life.

Inbox Hero: Change your emails, change your business, change your life.

Even more life-changing? Inbox Hero at 51% off…

…with $2,094 in exclusive bonuses that disappear at 11:59pm ET TOMORROW (THURS).

Is it more life-changing than tongue scraping?

Well, tongue scraping never paid for a weekend home, that I know of. I’m sure it’s great for fresh breath, but no match for email in the life-transformation department.

Any questions? No? Join us here before the bonuses disappear and the price doubles.
​

xoLaura

PS - Got many questions? Bet you’ll find answers below in this epic (AKA long-ass) FAQ. If not, feel free to shoot yours my way.

First, an at-a-glance list of the q’s so you can see if any apply to you, without scrolling till End Times.

• I already have and love The Copy Cure! Are these different?
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• Is Inbox Hero good for professional copywriters?
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• What even *is* Inbox Hero? Is it video modules? Does it require special equipment or loose clothing?​
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• What if I'm not a copywriter? It's not my forte.
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• Ugh, I hate writing emails to my list! I'm an artist and would much rather spend my energy on my art.
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• How long will Inbox Hero and Story Hero take me to complete?
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• Do these trainings work for a physical product/ e-comm business, like skincare or fashion?
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• Can I use this training for social posts as well as emails? Like, for IG captions?
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• Does this work for B2B? What about for busy, humorless professionals who want you to get to the point?
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• I’m writing in another language (not English). Will the Hero courses work for me?

Now, with answers:

Q: I already have and love The Copy Cure! Are these different?

YES! 100% different.

And, as with everything I create, they’re a perfect complement to and reinforcement of The Copy Cure.

Inbox Hero and Story Hero are a deep dive into compelling, personable, and persuasive email writing — covering selling strategy as well as writing craft.

For instance:

- What do you say to your list to warm them up to a promotion of something that isn't a natural fit for your brand?

- What do you say to them the instant they sign up, so they love you (and primary-list you) forever?

- What do you write about when you're not selling anything?

- How do you make your stories funny? And what if you’re not a funny person?

- How do you transition from a story to a sale, a teaching point, or a call to action?

There's no overlap in content with The Copy Cure; you’ll just see its core techniques brought to life in new ways, with fresh examples.

Q: I’m a professional copywriter, and would be writing emails for clients, not my own brand. I need to somehow write in their voice. Is this for me?

You bet. I’ll let Kevin Oberhausen’s results for his client do the talking.

Kevin started taking my courses for his own business, discovered he had a knack for copywriting, and went pro. After applying his learnings from Inbox Hero, Story Hero, and Launch Hero to his first client launch — and then the next — that client hit a MAJOR sales milestone. Wait for it…

​
Next launch:

And then…drumroll please…

Go Kevin!

Pro copywriters often ask me if their clients will go for a personable, conversational style.

Kevin is proof that they absolutely will, when they see the results it gets.

(An EFAB is an “Email From a Bestie” — the style I recommend aiming for to get your or your clients’ emails opened. I teach it in Inbox Hero.)

Q: What even *is* Inbox Hero? Is it video modules? Does it require special equipment or loose clothing?

Inbox Hero is a makeover-style course that shows you how to write emails your subscribers can’t wait to open, click, and buy from.

With the 2.0 version (now in your portal!), you’ll get video guidance in case that’s how you learn best.

The main meat: a 100+ page PDF with

a) side-by-side before-and-afters — original email, fixes, and my notes on what changed,

and

b) "Reverse Makeovers" — standout emails with breakdowns of why they work and techniques you can steal to make yours rise above the samey, ignorable ones out there.

Here's a gif to give you an idea of what the main doc looks like.

You also get Story Hero, a 90-minute video deep dive into storytelling for emails, including how to add the funny — and all the resources detailed on this page. It’s all there!

• RECENTLY ADDED – The 90-minute “Copy Crush” breakdown of my 3 top-converting emails, with Marisa Corcoran — a training worth $1,495, yours for $0 when you join Inbox Hero.

👆Wish you could see the text that’s blurred out? You can, inside the course.

Q: What if I'm not a copywriter? It's not my forte.

Oh, watch out. This course will make writing your forte.

Email copywriting is creative writing with a call to action.

Whether or not you write for clients, if you have a business or anything to sell (now or later), you’ll want to get great at writing to your list.

It'll work wonders that you can't anticipate.

Q: Ugh, I hate writing emails to my list! I'm an artist and would much rather spend my energy on my art.

Well, that’s not a question. But I hear you. Most artists would rather be art-ing. Still, what if you could share what you’re working on, stay top of mind, and get regular feedback (like “this made my day”)?

I can’t guarantee how the course will make you feel about email, but I can say other artists have loved it and said it gave them tons of ideas.

I talk more about this in the FAQ section near the bottom of the Inbox Hero page.​

Q: How long will Inbox Hero and Story Hero take me to complete?

You get instant access to all of it, including the 90-minute training video, Story Hero (which a lot of Shrimpers like to start with). It's not a dripped-module training.

You can binge it in one sitting, like Sadra (see her review on the sales page), or you can course it out over time. How long that takes you depends on how fast you read, how deeply you take in the notes, and whether you implement as you go.

You might pore over just a couple of makeovers and immediately run off to write an email or tweak your welcome sequence.

My prediction: You'll get inspired to write in between bouts of learning.

Addictive as it is, more than one person has made it to page 20 and run off to implement — like copywriter Michele DeLima, who said:

Q: Do these trainings work for a physical product/ e-comm business, like skincare or fashion?

One of the most frequently asked questions — and now with the best answer yet: Inbox Hero includes a whole new supplement dedicated to e-comm and physical-product businesses.

You’ll see story-based emails and newsletters (with notes on why they work) from:

• two clothing retailers (with very different email styles)
• an enamel-pin company
• an artist selling lifestyle/home décor products printed with her art
• two fine-art painters
• a cheese subscription box company
• a fish purveyor who regularly makes $5K+ per send. The one you'll see pulled in $8,311.56!

Q: Can I use this training for social posts as well as emails? Like, for IG captions?

Absolutely! And you should. Anywhere you need storytelling that connects to a CTA, this works. Tip: repurpose. Turn your favorite emails into captions, and vice versa. I do it all the time.

Q: Does this work for B2B?

You bet — as long as you’re willing to treat B2B for what it is: P2P. That’s person to person. Businesses don’t read emails; people do. And no one prefers a stiff, robotic voice to a human one.

Writing to busy, get-to-the-point types?

Fine — be concise and personable, the way you’d talk across a meeting table. Would you be distant and formal? Not a winning strategy. The best salespeople are the ones you’d actually want to hang out with.

If you’re writing to a serious, humor-averse crowd and you’re sure that’s what they like, then no, Inbox Hero isn’t for you.

But if you’re tired of communicating with that kind of audience, try writing in a way you enjoy. You’ll attract more of the people you enjoy, too.

Q: I’m writing in another language (not English). Will the Hero courses work for me?

YES. The training isn’t focused on particular English words or turns of phrase, but about storytelling and persuasion principles that are universal across languages.

Do you have any questions I didn't address here or on the pages for Inbox Hero and Story Hero? LMK!

Hope these answers helped you decide if it's right for you. And if it is, whatchu waiting for?

​Start now.​

PPS - The bonuses and 51% off go away in…

PPPS - You’ll have the chance to add on Launch Hero at checkout for a sweet discount. Here’s what to know:

Q: What is Launch Hero, and how’s it different from Inbox Hero and Story Hero?

Launch Hero is a spinoff of Inbox Hero that zooms in on launch sequences. You’ll see the line-by-line secrets behind three money-making series:

💰👉My premiere launch sequence for Inbox Hero, which raked in $170k from just that series of emails. A *true* 6-figure "lazy launch."

💰👉My M*ney Bootcamp affiliate sequence, which — despite being not quite a brand fit — beat all the competition and made me the number one affiliate...against partners with ginormous, scary lists!

💰👉My famous B-School affiliate sequence, the version that truly crushed the leaderboard (right beneath 5 all-time giant partners like Amy Porterfield, Gabby Bernstein, etc.) and put $150k in my pocket.

You’ll also get:

• The Bare Bones Launch Sequence Framework — your shortcut for mapping your own launch campaigns.
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• The “Behind-The-Scenes Secrets To A True 6-Figure Lazy Launch” training.

​Find out more about Launch Hero here.​

Q: Will Launch Hero work for an evergreen sequence?

YUP! An evergreen funnel is really a launch on autopilot — moving each subscriber through awareness, desire, open cart, and last-chance phases. Launch Hero teaches you how to build all of that.

Q: What's the format?

Mostly on-page. You’ll get instant access to the Lazy Launch video training plus a short intro video, and the main course in PDF form.

If you love paper, print it or have it spiral-bound at Staples, Kinko’s, or wherever you print your masterpieces. It looks pretty sweet — as does Inbox Hero.

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