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So — every single time I try to make money by sending a bunch of emails, the weirdest thing happens: It works! Some promotions do better than others, but if an offer doesn’t sell well, it’s almost always because of one thing: I was lazy. Or disorganized. Sometimes, all of the above. But it’s still the one thing: I didn’t send enough emails. On the other hand, any time I’ve decided, “F it, it’s not over yet” and written more, it’s paid off in sales—anywhere from $4k more to over $80k more because of a last-minute push I hadn’t planned on. (The $80k+ came from two extra weeks of emails for Shrimp Club, which brought in the most fabulous new members. So glad I sent those!) It’s not just me. After going through Inbox Hero, my student Corrine said, “I ended up sending one last email…to let my subscribers know the birthday sale of my course was ending that night. Just sending that last email brought in an extra $1,400.” You know I’m an advocate for laziness. (Ask my husband, who just cleaned up my mess of croissant crumbs and put the strawberry Bonne Maman away for me.) I love doing the least. But when it comes to emailing the list you have, no matter the size, I’ll always vote for making the most of it. That’s why I’m inviting you to my free email class: End-Of-Year Bonus Thursday, October 29 at 3pm ET/12pm PT I won’t just motivate you to send more emails to your list; I’ll get you writing the kind they’ll pounce to open, love reading, and buy from. Click here to join us. (Yes, you’ll get a replay.) xoLaura PS - No way my book Tough Titties would have made it onto the USA Today bestseller list if I’d been too lazy or embarrassed to send “too many emails.” Before my email class happens, I hope you’ll be there this Monday, October 19, when my friend and book mentor Suzanne Kingsbury interviews me and Terri Trespicio on day 2 of The Gateless Writing Fall Festival. If you haven’t yet, sign up here for: A Clear Map to the Book You Really Want to Write And come to all of it! Because I’m now tackling fiction, I’m especially excited for the session with my friends Daisy Florin and Kelly Anderson, who’ve both written novels I loved: On Turning Truth into Fiction and Making It Big as a Debut Author Love Shrimp Mail? Forward this to a friend so they can get in on the action and sign up below.
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"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Hey - just finished East of Eden on Netflix. You watch? The book is one of my all-time favorites. I read it in 1992 on a 10-hour flight, which felt like 2 hours (even in Economy) because it was that unputdownable. I loved the series. My only complaint is Florence Pugh’s lip filler, which has no business in a turn-of-the-century period piece. She might as well be wearing lululemon pants and a sports bra. The reason I’m bringing up East of Eden, though, is a business lesson. The central family,...
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