"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Florence Pugh’s lips are in the wrong century
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Hey - just finished East of Eden on Netflix. You watch? The book is one of my all-time favorites. I read it in 1992 on a 10-hour flight, which felt like 2 hours (even in Economy) because it was that unputdownable. I loved the series. My only complaint is Florence Pugh’s lip filler, which has no business in a turn-of-the-century period piece. She might as well be wearing lululemon pants and a sports bra. The reason I’m bringing up East of Eden, though, is a business lesson. The central family, the Trasks, own a vast stretch of the most fertile land in Salinas, California. The father, Adam, figures out how to ship lettuce and invests his entire fortune in it. Cal, one of the two sons, suggests they could multiply the profits by growing the lettuce themselves, right there in their own rich soil. Adam laughs off the idea, because he’s shitty as both a father and a businessman. “You know nothing about farming,” he tells his son, who replies, “So? I can learn.” Even if you don’t know the outcome, you’re probably shaking your head at this idiot move. But you know what? So many business owners I know are doing the same thing — possibly including you, Reader. They’re pouring their time, energy, budget, and hopes ‘n’ prayers into social media and ads while sitting on their own fertile land and not farming it. I’d even say that land is already planted with beautiful crops, and no one’s harvesting them. They’re all spoiling in the sun. Cue maggots. This is not an email about produce. The only kind I’m qualified to talk about is the pre-cut watermelon chunks at Citarella. It’s about your email list! If you have even a tiny list of subscribers and you’re not emailing them with paid offers, you’re missing out on so much money, AKA lettuce. It kills me to see someone with an email list — the greatest marketing asset there is — not using it. Of course, it’s not as simple as just “sending emails.” They have to be emails people love to open and read. They have to connect with the reader and sell in a way that’s natural, entertaining, and enticing. But to that, I say, “So? You can learn.” Not only can you learn, you can start making money (or more money) from your list while we’re still in 2026. Matt, a fitness coach in the UK, made £4,000 in one week from a single email — a story about his terrifying primary school teacher, with a banner for his program at the bottom. (I now showcase that email inside my course Inbox Hero.) Want me to show you a few tricks? I just decided to teach a free email class: End-Of-Year Bonus Come even if you don’t have an email list yet. You’ll be fired up to build one. Let’s get that lettuce. xoLaura PS - Here’s what I’ll drop science on in the class:
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Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Hi hiiii — If you were around for my Tough Titties launch or have my course Book Launch Hero, you’ve heard me talk about my “publishing journey,” and might remember that most editors asked my agent, “Would she be willing to make it a copywriting or marketing book?” Hard no! I’ve always been glad I stuck to my guns, and on Friday I enjoyed a fresh wave of validation. Farnoosh Torabi and Richelle Fredson had me as a panelist at their fabulous event “Book to Brand,” alongside other authors,...
Hey hey — I’ve never sent “last chance” emails for Shrimp Club before, because I didn’t think anyone waited till the last possible second to make that kind of investment. It’s not exactly an item you grab at the Target register, like a sweater defuzzer. But this year, as I’ve had Shrimp Club veteran and copywriting/marketing star Kevin Oberhausen conduct interviews with current and past members, I’ve discovered something: Turns out, Shrimp Club is sometimes a (semi-) impulse purchase. Alex...
Pssst! Today is the LAST DAY to join my 8-month live mentoring party/mastermind Shrimp Club! I may send more emails, so if you’d rather not hear about it, here you go: DON’T email me any more about Shrimp Club. Reader — Were you around for Clubhouse? That platform gave me PTSD. Imagine a swarm of blowhards claiming they were “just here to add value” — and then that “value” was a ten-minute recitation of their CV… …Or a feature-film-length tale of how they were an aimless, dead-broke sad sack...