"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
I plunked down $5k just like *that*
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Hey! Have you signed up yet for my free class TOMORROW Get Paid To Be You? How to cash in on your voice, personality and realness with EMAILS THAT SELL? If not, sign up here. Heads up: if you’re there or catch the replay, you might notice something’s different. Haircut? Facial? Nope — just my energy. {*Cue wind chimes*} Last fall, I got a subscriber email from my friend (and Shrimp Club alum) Frenchie Ferenczi. Subject line: I’ve gone woo(ish). She wrote about a spiritual teacher who was helping her connect to her intuition and let it guide her business. She had me at woo(ish). That’s me — or was. I even coined a term for it years ago: “Woo-Adjacent.” Wrote a manifesto and everything. In a nutshell, I think most of the spiritual industry reeks of bullshit, but I do love a good psychic or astrology reading. Most of all, I’m drawn to the ideas of “being in flow” and feeling inspired. A friend told me, “You do know that the word inspired means in spirit.” Huh. And what Frenchie had been looking for, I was looking for, too. I’m constantly envious of friends who’ve found a new creative spark, that “everything clicking into place” feeling. I’m like, Oh, shut up about your alignment and your calmed nervous system and capacity for receiving but also, hey, I want that! Frenchie raved about this teacher, Deb, and provided a link to book a free session. I clicked immediately and grabbed the next available slot. Met with her, loved her, signed up on the spot for six months. I’ve never plunked down $5k so fast. I felt a shift as soon as we started working together. I knew it would be life-changing, and I was right.* I owe it all to Frenchie’s email. That one didn’t sell anything directly, but others of hers do. I’ve added one to my course Inbox Hero — part of a “p.s. only” campaign of fun, story-based emails that sold effortlessly at the bottom and brought in $16K from a list of just 1,200 people. Plus, even when they’re not making a sale, personal stories, points of view, and recommendations like in the Woo(ish) email build connection and trust…priming readers to buy later. Your emails can do that, too. I’ll show you tomorrow during my free class: 🎤GET PAID TO BE YOU How To Cash In On Your Voice, Personality, And Realness YES, YOU’LL GET A REPLAY PS - *I’ve chronicled my work with Deb (AKA my “Woo Journey”) in a Substack I was inspired to start this year. PPS - Come to GET PAID TO BE YOU PPPS - What’s the last thing you dropped a chunk of change on because of an email? Write back and tell me. Psst! Since you're signed up to get my emails on a weekly basis, here's what you missed this week!
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Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Last fall, I got a subscriber email from my friend (and Shrimp Club alum) Frenchie Ferenczi. Subject line: I’ve gone woo(ish). She wrote about a spiritual teacher who was helping her connect to her intuition and let it guide her business. She had me at woo(ish). That’s me — or was. I even coined a term for it years ago: “Woo-Adjacent.” Wrote a manifesto and everything. In a nutshell, I think most of the spiritual industry reeks of bullshit, but I do love a good psychic or astrology reading....
Hey! Just so you don’t think I’m trash-talking my friend Suzanne, she’d admit this herself: Her email game used to kind of…suck. First of all, because she barely wrote any. She had a dormant list of thousands of writers, and they almost never heard from her. Ugh, I can’t. Do you know how much it hurts me to see a wasted email list? It’s like watching someone let their sundae melt. Give it to me, then! (Except you can’t give someone your email list — illegal.) Suzanne had always counted on...
A flash of paranoia: Saturday, I’m scrolling Threads when I’m supposed to be recording a new video for my big Inbox Hero update, and I come across a post that miiiiight be a personal attack? I can no longer find it (dammit, why didn’t I screenshot) but in essence, it says: “This woman launching her email course is sending an email every hour! She’s the queen of email and I know what she does works but this is too much.” I’m like, “Wait. Is it me? It can’t be, because I’m not launching my...