Hey!

Just so you don’t think I’m trash-talking my friend Suzanne, she’d admit this herself:

Her email game used to kind of…suck.

First of all, because she barely wrote any.

She had a dormant list of thousands of writers, and they almost never heard from her.

Ugh, I can’t. Do you know how much it hurts me to see a wasted email list? It’s like watching someone let their sundae melt. Give it to me, then! (Except you can’t give someone your email list — illegal.)

Suzanne had always counted on word of mouth to fill her high-ticket program, Gateless Writing Academy.

She didn’t bother much with emails, which meant fewer people ever learned about it. Sucks to be the ones who missed out! Yes, I nagged her.

And when she did send an email, it gave “grad school thesis” energy — all precious and fancy-pants. Hifalutin’, if you will.

She used a “literary” tone she’d never use with a friend. She wasn’t being SUZANNE.

But then she tried the style I teach.

While she’s a natural storyteller, it was still a shift to write this way in her business.

Well…girlfriend NAILED it.

She started cranking out emails so good, I flagged them to use later as examples. One made it into my training Email Cash Cow under “Profit Boosters” because it’s so persuasive.

And that’s not all.

Not only were subscribers telling her, “These emails are so good, I can’t stop reading them”...

But she also had — wait for it —

Her BIGGEST YEAR EVER of enrollment for her program.

We’re talking 1.5x the number of spots she normally fills (from 50-ish to 77)!

And 150% of the revenue, too.

Oh, and there’s more. She also told me this:

“I found out quality emails bring in quality people.”

That year, thanks to those emails, she had the highest-caliber professional writers ever join the Academy.

“Screenwriters who’ve sold huge movies to Paramount,” she reported. “TV writers who’ve been in writers’ rooms forever.”

That’s because her emails…

A) Got the word out to more people,

And

B) CONNECTED with those people, letting them get to know Suzanne. And they loved it.

You can do this too.

Great things happen when people love your emails.
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Hold on, though -– “I love your emails” is great to hear.

But “I love your emails — just bought!” is so much better.

If you’re a wiz at storytelling but that “just bought” part remains out of reach, that’s what I help with in Email Cash Cow.

Because you have Inbox Hero, let’s do something special:

Grab it here for 50% off with code: PAIDTOBEYOU50

And if you want a refresher on writing emails that cash in on your personality, voice, and realness, come to the free class I’m teaching on Thursday.

xoLaura

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