"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Couldn’t wait to show you this
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Hey! I got a reply to Wednesday’s email that I nearly tore a muscle sprinting to screenshot: “Laura, your copy is so good, that I never knew who you were 25 hours ago, and I’ve spent almost $1500 on your stuff since I found you.” Do you know what that’s called? When a brand new email subscriber is so immediately taken by you (via your words) that they start loading their shopping cart like they’re at Trader Joe’s before a hurricane? The initials are… PTBY. It’s not a frozen yogurt, in case you’re confusing it with TCBY, The Country’s Best Yogurt. Or ICBIY, which stands for I Can’t Believe It’s Yogurt, another franchise from when fro-yo brands had absurdly long names,* possibly inspired by the nondairy spread I Can’t Believe It’s Not Butter. Which, I’ve always theorized, was inspired by the shampoo brand “Gee, Your Hair Smells Terrific.” Maybe the first and last beauty product with a comma in the name. Word economy was not a thing in the 70s and 80s. OK, back to the point. PTBY is short for Paid To Be You. It’s what you’ve achieved when you make money through your personality, point of view, opinions, original stories — all the stuff that would make someone who knows you say, “That’s so Reader!” As you probably know, my favorite vehicle for getting paid to be you is email (to a list of people who’ve signed up to hear from you). I’ve made millions in sales from my emails, which are all indisputably me. If that’s something you dream of, you’ve got to come to my FREE LIVE CLASS: 🎤GET PAID TO BE YOU How To Cash In On Your Voice, Personality, And Realness Free medium fro-yo cone for anyone who shows up live. Kidding. There will be gifts and bonuses, but way better than fro-yo. See you there. xoLaura PS - *These days, the frozen yogurt places have traded stupid-long names for stupid-long lines. I’ve passed a place called Mimi’s with two locations in my neighborhood and people waiting all the way around the block, like they’re in line to get a selfie between Taylor Swift and Jalen Brunson. Walking by with a friend, we agreed, “It’s not even hot out!” and “Does the fro-yo bl*w you?” PPS - If you want to turn strangers into big spenders overnight, learn my evil ways at my free class Thurs. Love Shrimp Mail? Forward this to a friend so they can get in on the action and sign up below.
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Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Last fall, I got a subscriber email from my friend (and Shrimp Club alum) Frenchie Ferenczi. Subject line: I’ve gone woo(ish). She wrote about a spiritual teacher who was helping her connect to her intuition and let it guide her business. She had me at woo(ish). That’s me — or was. I even coined a term for it years ago: “Woo-Adjacent.” Wrote a manifesto and everything. In a nutshell, I think most of the spiritual industry reeks of bullshit, but I do love a good psychic or astrology reading....
Hey! Have you signed up yet for my free class TOMORROW Get Paid To Be You? How to cash in on your voice, personality and realness with EMAILS THAT SELL? If not, sign up here. Heads up: if you’re there or catch the replay, you might notice something’s different. Haircut? Facial? Nope — just my energy. {*Cue wind chimes*} Last fall, I got a subscriber email from my friend (and Shrimp Club alum) Frenchie Ferenczi. Subject line: I’ve gone woo(ish). She wrote about a spiritual teacher who was...
Hey! Just so you don’t think I’m trash-talking my friend Suzanne, she’d admit this herself: Her email game used to kind of…suck. First of all, because she barely wrote any. She had a dormant list of thousands of writers, and they almost never heard from her. Ugh, I can’t. Do you know how much it hurts me to see a wasted email list? It’s like watching someone let their sundae melt. Give it to me, then! (Except you can’t give someone your email list — illegal.) Suzanne had always counted on...