4 overused words — thanks, AI 🙄

Reader!

When I’m writing, I try not to repeat words.

In fact, the custom GPT/Claude skill I built for editing my copy, The Shreditor*, highlights anywhere I’ve used the same word or phrase too close together without meaning to.

So either it’s going to go nuts on this email, or — if it’s behaving well today — it’ll recognize that I’ve used the following over and over deliberately:

“Shrimp Club,” “investment,” “best investment” and “worth it.”

Reviewing new interviews and past applications of Shrimp Club members reminded me how many initially had the same hesitation you might have if you’ve been eyeing the program (my 8-month Live Mentoring Party AKA mastermind).

Namely: “It’s a lot of money. Will it be worth it?”

And then, so many go on to call it “100% worth it” and “the best investment” they’ve made in themselves and their business.

To quote a conversation with Dr. Stephanie Oswald, who signed up for a second round:

“[Shrimp Club is] the best investment I've made for myself because not only have I learned a lot, but it's connected me with amazing people. I highly recommend it as a way to invest in yourself and your business.

I've made my investment back easily within my business just because of showing up stronger for myself. I'm charging a lot more for what I'm offering than I have before. I was definitely undervaluing my [college] admissions coaching.

So I feel like the investment has come back to me faster than I thought it would.”

And if you surf through the testimonials on the Shrimp Club page, you’ll find the phrases “best investment” and “worth it” all over them.

Smiling person wearing red glasses above the testimonial, “Major business breakthrough! Joining Shrimp Club and having Laura in my corner has been the best investment of my life.” “Best investment” is highlighted in orange.

"Shrimp Club was hands down the best investment I could have ever made in my business!” appears above a paused testimonial video showing a smiling person in a room with plants. “Best investment” is highlighted in orange.

“The second time she opened Shrimp Club applications, I had talked to a coaching colleague who'd been through Shrimp Club and heard about her experience, and this time I was like, ‘Shut up and take my money, Laura!’. And it was totally worth it. Not only was it amazing to get Laura directly looking at my business and helping me when I was stuck on my copy (that 1-1 time with her is priceless), but it was the people who made the biggest difference.” The word “worth” is highlighted in orange, and “people” is capitalized for emphasis.

“I think the biggest takeaway for me is that being able to stay true to my self-expression is possible, it gets to be fun. If you are considering joining Shrimp Club, I would encourage you to just do it because you're not going to regret the investment. It's worth every single penny.” The word “worth” is highlighted in orange.

“The hot seats alone are worth the total investment, in addition to a supportive community of brilliant Shrimpers. I now teach, consult and fill my programs, and am free from where I was before: being at the mercy of client needs around the clock.” The word “worth” is highlighted in orange.

“When I put down the money for Shrimp Club I thought it was the craziest thing I ever did, spending so much, but at the end it was so worth it.” The word “worth” is highlighted in orange.

“Laura's advice in a single hot seat session was worth the cost of the program alone.” The word “worth” is highlighted in orange.

Obviously, I can’t guarantee you’ll make back your Shrimp Club investment.

But I can guarantee the greatest community of people anywhere. (You’ll also find the words “community” and “people” repeating all over the info page.)

And I can promise that, whatever you come into Shrimp Club to do — finally write that book; publish that Substack; recognize what you’re great at and go all in on it; become unapologetically you in your business; write way more powerfully and more like yourself; send consistently engaging, money-making emails to your list — I’ll be 100% invested in you and your success.

We kick off next Tuesday, October 13th.

The deadline to apply is this Friday, October 9th. (If you’re a last-minute type, no shame — you’re my people.)

Check out Shrimp Club and apply here.

xoLaura

PS - As I was writing this, I came across this post from brilliant email pro and podcaster Eman Ismail.

It’s not about me, but it speaks to the feeling a lot of my Shrimp Club members have after they sign up:

Threads post by Eman Ismail describing a year of paid business coaching as worth the money, bringing freedom to focus on the work instead of buying more workshops, courses, tools, or challenges, even when progress is slow and painful.

“I paid a lot of money (worth it) to get coached by my fave biz owner for 1 yr…and I have never felt so free.”

OK, I really included it to throw “worth it” in there one more time.

Speaking of, the Shrimp Club application takes about ten minutes, and is worth it for the creative and business clarity you’ll get out of it alone.

PPS - *If you own Inbox Hero, The Shreditor is now in your members’ area. (Shrimp Club members get it too.) I’m happy to report, it got the joke and only flagged one repetition, which was a legit catch:

Editing note suggesting “And if” instead of “And then, if” in a paragraph about Shrimp Club testimonials using “best investment” and “worth it.” The change avoids repetition and an implied sequence.

If you’re wondering, the reason I cut repeated words in my writing is because they make it flabby and, well, repetitive. I’ve trained my Shreditor to catch any of my pet peeves (without inserting new ones).

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Thank you for reading and sharing,
Laura

Laura Belgray (Talking Shrimp)

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