"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Yikes! Someone should tell you
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Hey Reader, I used to wear a pair of black modal pants that weren’t quite sweats, but definitely not “real” pants either. Let’s call them “lounge pants,” even though the only lounge they’d be suitable for is the BK Lounge (what we used to call Burger King). I thought they were cute. Yes, the elastic was shot. Yes, the butt was a little saggy. OK, a lot saggy. But from the front, in the mirror? Still passable as “just going for a walk” pants. Why dress up? One day, I wore them for a stroll down Sixth Avenue. As I passed a group of guys hanging out on a bench near the Fourth Street basketball courts, one called out, “Hey, Sweet Cakes!” I gave him that half-smile, half-eyeroll that says, “Yeah, I’ve still got it — but you’re not gettin’ any.” A beat later, I heard from behind: “MORE LIKE SOURDOUGH!!” When I got home, I tossed out the pants. Hey — we all have blind spots, right? And not just what we look like from behind. (It helps to have a good butt mirror.) Most of us could use a sharp set of eyes on our writing or business or both. Someone to help us see what’s not matching up with who we are and what we want… …Not to mention, with what our audience wants from us. But also, someone to reflect back to us the ways we’re exceptional, and what we should lean into. Most of us don’t see that, either. And that brings me to my 8-month live mentoring party, AKA mastermind, Shrimp Club. When you’re in Shrimp Club, I’m that set of eyes. And so are your fellow Shrimpers. We are…YOUR BUTT MIRROR. Shrimp Club is where you get eye-opening answers to: - Which of these seventy great ideas should I pursue? - Does this email story tie in with the call to action? Is it too long and rambling? - What do my email subscribers actually want to hear from me? - I changed my entire About page — will it attract the right people? - Why is this offer not selling when people said they wanted it? - Why is this offer such an instant hit, and how can I replicate that? - How can I sell this course to way more people without making ten times more work for myself? - How can I make this sales page less cookie-cutter and more “me” — but still persuasive? - Can you tell me something that gets me to just start that project I’ve been talking about for five years? - Does this draw you in from the top? - Do these pants sag in the butt? OK, no one’s gotten up during a hot seat call to show us their rear. But never say never. You’ll also find answers to questions you didn’t know you had. Repeat Shrimper Kevin Oberhausen told me, “Sometimes I come to the hot seat without a question or topic, and start talking…and you’ll give this little blip of a response or prompt. It'll be like, Wow, that was the perfect thing to hear. I love how you hone in on the important thing in this big blob of stuff.” The insights you get in Shrimp Club lead to writing that reads better, offers that sell better, and a business that feels better than it ever has. Want in on that action? I’m offering a WOW of an early-bird Shrimp Club offer that ends today! Apply by 11:59 ET tonight (Monday) for our 2025-2026 round and, if you join, you’ll get a free ticket to the first-ever Talking Shrimp writing workshop in NYC. This round of Shrimp Club kicks off in October and runs through May. The writing workshop will be back-to-back with our annual Shrimp Club retreat. The schedule: MARCH 22-24TH IN NYC SUN/MON: Writing Workshop If you get in on this, you’re in for the most creatively invigorating three days of your life. Sound like hyperbole? I’ll see to it that it’s not! The eventual workshop ticket price will be $1,997. I’m taking 8 Shrimpers for this special offer (and spots are filling up), so let’s go! See Shrimp Club details and apply here. IMPORTANT: Payment doesn’t start until September (unless you want to get it done early). For now, we’ll just take a deposit to hold your spot (if your application is accepted). C’mon, Sweet Cakes! If it’s for you, I’d love to have you in the club. And if you know you want in, there’s no better time to join. xoLaura PS - The application’s pretty quick. And it’s fine to ramble. Don’t be intimidated. Apply here.
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Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
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