"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Finger workout — start stretching
|
Hey Reader, I wrote this on Friday, the day before leaving for the UK. Assuming all went well and my flight out of Newark (😬) wasn’t canceled or otherwise botched — say, by an air traffic controller operating all on his own who also happens to be a chimpanzee — I’m now settled in Newcastle on Tyne, getting over jetlag and chilling at the Hilton before I speak tomorrow at Atomicon. It’s also likely that I’m still basking in the afterglow of Thursday’s Make Your Point: The Story-to-Sale Workshop. Wow, did that go better than I ever imagined!
Teaching you to tell stories that connect to an offer or takeaway is kinda my specialty, and I loved the examples I’d packed into my keynote slides, so I knew that would go well. I was, however, a little nervous to debut my AI tool, The Point Finder. I mean, I’m no AI expert. I’m a solid pro at mocking it, but this was my first custom GPT. I built it to help you find the point (duh) of any story you want to tell, no matter how half-baked, and then connect it to a lesson, a conclusion, or any offer you feed it. Or, it can help you find and reverse-engineer a story from whatever you’re promoting.
I had trained it rigorously, tested and retested it, beaten it into submission, and threatened to send it to military school if it inserted so much as one emdash in its output. I knew it worked for me. But would it work for everyone else? Well, this is the feedback that started pouring into the chat. Warning: Your scrolling finger’s about to get a workout.
And then, Allie Perry gave it a try on her own the next day and followed up with this rave:
Why let those Shrimpers have all the fun and glory to themselves… When you could get in on this secret weapon for emails that land and sell better than anyone else’s? Get instant access to Make Your Point and your new pal, The Point Finder. OK, gotta start packing. My least favorite thing. If only I had an AI tool that could tell me what to wear. xoLaura PS - If you’re here in Newcastle for Atomicon, come up and say hi! I’d love to meet you. PPS - Added Monday morning: I got here with (almost*) no problem. Went to dinner with the event’s founders, Andrew and Pete, who are gems, and have been getting the greatest welcome from their extraordinary community. These people come back to Atomicon year after year, which says a lot. I’m excited to speak to this audience! PPPS - *Will address the “almost” in Wednesday’s email!
Love Shrimp Mail? Forward this to a friend so they can get in on the action and sign up below.
Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Hey Reader, Those Atomicon attendees are action takers. They’re already sharing results from the tips I gave in my (ahem) opening keynote. How cool is that? They’re grateful, and I’m grateful. Grateful that I made it there at all. There was a moment a few days before, in the back of an Uber, when I thought I might not. See, I don't like travel stress. When I'm traveling, especially for work, I will pay what it takes to make things easy. That means shelling out for an Uber when any sensible...
It’s official, Reader: I’m now big in the UK. Hello from a city called Newcastle, where I was the opening keynote speaker at Atomicon yesterday. I’m pleasantly foggy, recovering from a mix of jetlag, missed meals, hardcore peopling, pre-speaking stress, post-speaking euphoria, and a desperate Uber Eats dinner after midnight (when everything was closed) from a place called “Pizza Daddy.” Before a Shrimper named Jeanet came to see me at a book event and said she’d be recommending me to speak at...
The time: 2:24 pm yesterday. The location: my bathroom. The action: me, panic-spraying dry shampoo in my hair, because there’s no time to wash it. My new Story-to-Sale Workshop, Make Your Point, is starting in five minutes. In my usual style before a new training, I’ve worked on my slides all the way up to 10 minutes out. It can’t be helped. “Last minute” is my factory setting. So, just as I’m about to brush on some blush and let Zoom’s flattering “touch up” filter take care of the rest, I...