Someone needs a good ass-kicking


Hey Reader,

Heather Campbell’s been “wanting” to do video. For years.

A returning member of my mastermind/live mentoring party, Shrimp Club, she’s talked about it in a few hot seats. “I can’t seem to get started with video. I don’t know what’s stopping me. Must be the ADHD.”

Each time, I point out that she’s a natural on video. Always the first to unmute on our Zooms. Tons to say. No fumbling, no ums, ers, or uhs. She hosts a podcast. No problem talking on camera, that one.

And she knows who she’s talking to — women who’ve left their high-power corporate jobs to start their own businesses — and her signature offer: a system called Radical Branding, which gets your brand up and running in 75 days.

She knows what to talk about!

Still, she couldn’t start. She felt embarrassed that her whole thing is helping women own their expertise, find their voice, and be seen…and here she was, as she later put it, “avoiding video like it was a tax audit.”

I said, “That’s it! That’s your first video. Say you’re embarrassed, and explain why. And if it doesn’t come out perfectly, if you stumble, you can point it out instead of editing it out. It’ll be great.”

Heather loved the idea — and the permission to do it imperfectly. She promised, before me and her fellow Shrimpers and the almighty Zoom screen, that she would make that first video right after our call. “You’ll know I kept my promise because you’ll see me in this same yellow sweater.”

That evening, guess who showed up in my Instagram feed…in her yellow sweater?

Heather did herself proud!

All she had to do was break the seal, because now she’s on a roll. Just try and stop her.

I’m telling you this because I’m no stranger to stalling on something I know I’d be good at. I put off starting my Substack for 5 years, ffs.

But what a great feeling it is to finally, finally do that thing. And sometimes, all it takes is the right nudge.

Today, I’ll be with 40 Shrimpers for day two of my writing retreat, Bingeworthy Live. My hope is that someone there, or maybe several someones, are right now all fired up to write something they’ve been sitting on but desperately wanting to get on the page.

What have you been resisting, even if it’d probably be easy and fun? Write back and tell me.

xoLaura

PS - Don’t sleep on subscribing to my Substack, “Woo-Adjacent™”! You’ve waited so long for it to exist.

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Thank you for reading and sharing,
Laura

Laura Belgray (Talking Shrimp)

"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.

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