"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Seriously? This again?
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Hey [first name goes here], I just repeated a post I've already repeated countless times. How meta, right? Here's the deal: Not wanting to repeat something you’ve said before is like not wanting people to see you in an outfit twice. (She says, as she panics about what to wear on stage in 3 weeks at Atomicon that she hasn't worn on the speaking stage before...) ⠀ Think about it: will they really notice? If they do, great! That means it was notable. And they’re paying *almost* as much attention to you as you are.⠀⠀⠀⠀ When you repeat a message over and over, people are more inclined to remember it — and attribute it to you. And if they roll their eyes and think, “That line again?” Then, guess what: it worked! They know you for it. They’ll remember it.⠀⠀ Shrimp Club alum Cathlyn Melvin drove this home in her talk at our annual Shrimp Club retreat in March. She said, “Thought leaders don’t become thought leaders by having a lot of things to say. They become thought leaders by having ONE incredibly powerful thing to say.” It was so good, I had to share it again on my next Shrimp Club call. (And I’ve probably storied and repeated it aloud at least 20 times since.) Cathlyn is brilliant. I mean, what do you expect? She's a Shrimper.* She doesn’t just talk about the power of ideas; she shows you how to communicate your ideas in a way that makes a difference. She’s also so compelling and comfortable speaking, watching her makes you think, "I could do that! I want to start giving talks, too." If that's something you're already thinking about... And you want to nail that big, repeatable Power Idea... I want to invite you to Cathlyn’s free class, TEDxDemystified, on Tuesday, May 20th at 1pm ET. It’s a live event designed to help you get your TEDx talk, real talk, real strategies, and practical steps for stepping up and delivering something that sticks. You'll be scribbling (or tapping out) nonstop notes like I was. Cathlyn is the real deal — inspiring, and a delight.
Get yourself to her TEDxDemystified event. You’ll leave feeling like you just unlocked the secret to something big. Do it for your one big idea. Because there’s power in repetition.⠀⠀ There’s power in repetition. ⠀ There’s power in — OK, you get it.⠀⠀ xoLaura P.S. *If you've had your eye on Shrimp Club, don't forget about the big special offer I've laid out this week. It ends tomorrow (Monday). BTW, as you'll see on the Shrimp Club info and application page, Shrimp Club members and alums have the opportunity to pitch a talk for the Shrimp Club retreat! I pick a handful to speak every year. You could be next year's Cathlyn — or Cindy or Heather!
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Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Hey [first name goes here], Those Atomicon attendees are action takers. They’re already sharing results from the tips I gave in my (ahem) opening keynote. How cool is that? They’re grateful, and I’m grateful. Grateful that I made it there at all. There was a moment a few days before, in the back of an Uber, when I thought I might not. See, I don't like travel stress. When I'm traveling, especially for work, I will pay what it takes to make things easy. That means shelling out for an Uber when...
It’s official, [first name goes here]: I’m now big in the UK. Hello from a city called Newcastle, where I was the opening keynote speaker at Atomicon yesterday. I’m pleasantly foggy, recovering from a mix of jetlag, missed meals, hardcore peopling, pre-speaking stress, post-speaking euphoria, and a desperate Uber Eats dinner after midnight (when everything was closed) from a place called “Pizza Daddy.” Before a Shrimper named Jeanet came to see me at a book event and said she’d be...
Hey [first name goes here], I wrote this on Friday, the day before leaving for the UK. Assuming all went well and my flight out of Newark (😬) wasn’t canceled or otherwise botched — say, by an air traffic controller operating all on his own who also happens to be a chimpanzee — I’m now settled in Newcastle on Tyne, getting over jetlag and chilling at the Hilton before I speak tomorrow at Atomicon. It’s also likely that I’m still basking in the afterglow of Thursday’s Make Your Point: The...