"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
“OMG…STOP!”
|
Reader! I recorded a secret podcast the other day with three copywriting legends. I was their first guest. They had me on to talk about storytelling, and asked about my trademark move: “You’re so good at making the turn from the story to an offer,” one of the three hosts said. “Do you have a formula for that?” It so happens that I do! I’d call it more of a brainstorming method than a formula, but tomato/tomahto. Either way, it’s how my best emails achieve that rare combo of entertaining and high-converting. Unputdownable writing plus irresistible offer = sales. That’s the magic that keeps subscribers pouncing to open your emails…and staying to click the buy button. It’s what gets them writing you raves (some begging you to stop) like these:
You may even get cursed out by subscribers who weren’t going to buy until your stories MADE them do it, DAMMIT. (You’re welcome!)
This seamless, logical bridge from story to offer is the part most emailers struggle with. I know, because it’s the number one question I get: “How do you pivot from a story to a takeaway or CTA [Call To Action]?” That’s why I’ve created…dah dah dah dah 🥁… ☝️MAKE YOUR POINT Find the payoff in any story — In this never-before-offered, live workshop, you’ll learn how to: ✅ Seamlessly bridge from a story to a CTA ✅ Connect personal writing to a product, offer, or idea that matters ✅ Give your story a point — whether it leads to a sale or just sticks the landing ✅ Keep your story’s soul intact — and still get the all-important click ✅ Reverse-engineer a story that sells what you're selling And, get this: With Make Your Point, you’ll get access to: 🎁 A special AI tool I built just for this, and road tested with my own stories (it works!) Presenting…
Paste in your story, and it’ll help you figure out what it’s actually about — and find an elegant bridge to any offer or call to action! It’ll even help you reverse-engineer a story that doesn’t just link to your offer… It sells it. Grab your ticket to attend Make Your Point: The Story-To-Sale Workshop (use code PIVOT at checkout for 1/3 off until 11:59pm ET on Wed, May 28). And then join us: Thursday, May 29, 2025 Lively and honest Q&A at the end! You’ll also receive the recording. Come learn to tell stories that satisfy, stick, and sell. xoLaura PS - I’m offering a low price of $199 (1/3 off) until Wednesday at 11:59pm ET when you use code PIVOT at checkout. After that, Make Your Point will be $299. PPS - Oh, that secret podcast? I’ll fill you in as soon as it’s out! For now, it’s classified. I don’t even share details in my family Signal chat.
Psst! Since you're signed up to get my emails on a weekly basis, here's what you missed this week! Love Shrimp Mail? Forward this to a friend so they can get in on the action and sign up below.
Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Hey [first name goes here], Those Atomicon attendees are action takers. They’re already sharing results from the tips I gave in my (ahem) opening keynote. How cool is that? They’re grateful, and I’m grateful. Grateful that I made it there at all. There was a moment a few days before, in the back of an Uber, when I thought I might not. See, I don't like travel stress. When I'm traveling, especially for work, I will pay what it takes to make things easy. That means shelling out for an Uber when...
It’s official, [first name goes here]: I’m now big in the UK. Hello from a city called Newcastle, where I was the opening keynote speaker at Atomicon yesterday. I’m pleasantly foggy, recovering from a mix of jetlag, missed meals, hardcore peopling, pre-speaking stress, post-speaking euphoria, and a desperate Uber Eats dinner after midnight (when everything was closed) from a place called “Pizza Daddy.” Before a Shrimper named Jeanet came to see me at a book event and said she’d be...
Hey [first name goes here], I wrote this on Friday, the day before leaving for the UK. Assuming all went well and my flight out of Newark (😬) wasn’t canceled or otherwise botched — say, by an air traffic controller operating all on his own who also happens to be a chimpanzee — I’m now settled in Newcastle on Tyne, getting over jetlag and chilling at the Hilton before I speak tomorrow at Atomicon. It’s also likely that I’m still basking in the afterglow of Thursday’s Make Your Point: The...