So – my husband, Steven, and I learned TM (Transcendental Meditation) this past week.

We’ve talked about doing it for a few years now.

As you probably know, I’ve always identified as Woo-Adjacent* (coined the term) and am not drawn to anything that feels drum-circle-y.

But I am drawn to being more focused, more easy-going, more of my brilliant self — which, naturally, comes out more easily when I’m less neurotic.

I’m also drawn, GenX-er that I am, to things on TV. All the high-performing (if shady and money-grubbing) characters on the show Billions do TM.

Then, two friends we traveled with had recently been gifted TM lessons by their friend Jerry Seinfeld. Maybe you’ve heard of him.

On a group trip to Beirut, while the rest of us were jetlagged and nodding off into our hummus, they’d announce they were going to their room to meditate, and come back out saying “After TM you feel like you just took an hour nap.”

This summer, a close friend who’s had a beyond-stressful couple of years got a TM tune-up and said she loves it so much, she actually looks forward to her second session of the day. (You practice it twice daily for twenty minutes.)

She also said it helped her release all the anxiety she’s been carrying around 24/7, and — if you’ve been following me over here you know this speaks to me — that she’s been way more in touch with her intuition.

Not for the first time, I looked into booking lessons, but it felt like a hassle. I’d taken July off the clock, so I had the four consecutive days it required. I just didn’t want to go into the city for it. Not in the summer.

Then, a friend who works for the David Lynch Foundation told us she had arranged for the CEO, Bob Roth — one of the most sought-after TM teachers in the country — to give a talk here in Sag Harbor. We bought tickets right away.

Bob’s talk was fantastic.

He told personal stories, including how he thought TM sounded like steaming bullshit until he tried it.

He talked about the science behind why it works.

He gave stats to back up how effective it is.

He talked about how effortless it is, even if you have what he called a “gotta gotta gotta mind” — the kind that never stops mulling over all the shit you’ve gotta do.

And he played a video about Brown University Hospital, where the medical staff have all trained in TM and found it absolutely transformative for preventing burnout.

We were already interested, and after this talk, Steven and I were sold. I was surprised about Steven. He’s normally a doubting hole-poker.

In the car on the way to dinner, I signed us up on my phone for instruction out here, where the teacher could actually come to our house.

To go full woo, it’s almost like I manifested it! Maybe I did.

I’m not telling you this story to sell you on Transcendental Meditation. I’m super into it, but that would be creepy of me.

I’m telling you to point out the importance of the right stories when you’re selling. Stories that speak to the skeptics, to the “this won’t work for me” types, to the almost-readies, to the folks who just need the right proof and the right nudge.

I teach you all of that in Email Cash Cow: Tweaks To Milk More Sales From Every Send.

Because “I love your emails” is great to hear, but “I love your emails – just bought!” is so much better.

Email Cash Cow is 50% off until midnight on Sunday. Grab it here with code MOO50.​

And if you want to become an absolute master at writing in your voice, telling stories that sell, and getting paid to be you, Shrimp Club is your ticket.

The 1:1 Power Hour bonus is gone, but you can still get a private 30-minute session with me if you apply by Wednesday and end up joining.

​See details and apply here.​

xoLaura

PS - *Woo-Adjacent is the name of my new-ish Substack. Check it out and subscribe here. ​

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