"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
“Brown Town” + your data
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Hey Reader, I’m being rude to my husband, but you might say he’s being rude to me. He’s singing one of his songs. Not “Grandma’s Flaps,” a single dropped in Monday’s email, but a new cut called “Brown Town.” More of a chant, really, inspired by the dead hydrangeas he’s cutting. He wants me to participate, even though he knows I’m focused, writing you an email. I try to get emails done and loaded at least by the day before, but yesterday got away from me. I spent most of it tearing through your submissions for my update of Inbox Hero. (I asked yesterday for examples of emails you’ve HAD to open and read and HAD to buy from. Thank you so much! More on those next week.) There he goes. “Brown Town! Stop being a clown! Brown Town, you’re totally brown. Hey hun, you like my song?” “Mmm-hmm.” “What is it? What are the lyrics?” “Brown Town, flushin’ it down? I don’t know. I can’t, I’m writing an email.” To which he says, “You’re no fun. I might as well not exist.” “Mmm-hmm.” I remind him, “Um, emails make us money.” And then he leaves me alone. Sort of. He’s now whispering “Brown Town” to himself. And he just reached for a vase and grunted, “Uhhhhhh! Brown Town.” Now, he’s calling me “BT” and asking if I want to try some olive oil. “In a sec.” If I were putting away laundry, I’d leave the socks for dead and beeline to the kitchen. When I’m writing an email, though, I’m in the zone. You might say I’m in the P’zone. Not really, that was a Pizza Hut offering of pizza-calzone hybrid. Point is, I have no earthly needs other than the comfort of sweatpants. Writing emails absorbs my attention and makes us money. Want me to teach you how yours can do that for you? Click here and save your seat for my free live class, EMAILS THAT SELL, on Wednesday, Oct 29th. Before the Brown Town distraction, I was going to make this a quick note to report back on the survey over 300 of you Shrimpers filled out this week. Here’s the summary. AGE: GENDER: WHY YOU READ MY EMAILS: BIGGEST CHALLENGE WITH YOUR OWN EMAILS: ANYTHING ELSE YOU WANT TO TELL ME? ChatGPT (that ol’ sycophantic brown-nosing bot — talk about Brown Town!) summed up your messages like so: Your emails create deep personal connection — people reference your humor, relatability, and emotional reset effect. Several identify you as the reason they started writing or studying copy. Well, it’s not exaggerating. While you sent a few weirdo ones like: “I haven't decided if your emails are long term or not. I just started getting them.” And my favorite: “I still do not like the Shrimper thing. It is the main reason I rarely open your emails .... I just do not like the combination of sounds.” ( 🧐Ooooohkayyyyy – what do you think of Brown Town? How’s that combination of sounds?)... You mostly sent beautiful messages like: “Everyone in my household knows who you are, even though I’m the only one on your list… ‘The Tough Titties lady who makes $1M just from writing emails.’” “You deeply inspired me to learn copywriting and I adore your mind! So thank you!” “I love your emails and you've changed how I write. Thank you.” “I came from the medical space into entrepreneurship with zero idea of how to write relatable copy. Hell, I didn’t even know what ‘copy’ meant 😂. Your emails, book, and courses have helped me make a huge impact in the world (I’m a fertility coach) and create a life for myself I only ever dreamed of when I was toiling away in my creamed-corn-smelling office at the hospital (seriously, why do hospitals always smell like warm starch 🤢). I’m forever grateful for you and your work, Laura.” "I love your emails and I wish you could mentor me. I literally just want to learn everything I can from you — not just about writing but any wisdom you have to share. There’s so much I learn from your emails just about life and building a career.” Hey - was this you? 👆 Due to a member’s personal emergency, a space just opened up in my live mentoring party, Shrimp Club. Apply here. In March, Shrimp Club members will get to meet Steven and maybe even experience his song stylings. Though probably just his bartending. I will now sign off for the weekend with one last: BROWN TOWN! xoLaura PS - New song alert! He’s now singing: You’re a little care bear, not a dirty hair bear, doot doot doot doo doo…
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Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
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