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Hey! Just so you don’t think I’m trash-talking my friend Suzanne, she’d admit this herself: Her email game used to kind of…suck. First of all, because she barely wrote any. She had a dormant list of thousands of writers, and they almost never heard from her. Ugh, I can’t. Do you know how much it hurts me to see a wasted email list? It’s like watching someone let their sundae melt. Give it to me, then! (Except you can’t give someone your email list — illegal.) Suzanne had always counted on word of mouth to fill her high-ticket program, Gateless Writing Academy. She didn’t bother much with emails, which meant fewer people ever learned about it. Sucks to be the ones who missed out! Yes, I nagged her. And when she did send an email, it gave “grad school thesis” energy — all precious and fancy-pants. Hifalutin’, if you will. She used a “literary” tone she’d never use with a friend. But this past year, she tried the style I teach. Even though she’s a natural storyteller, it was still a shift to write this way in her business. Well…girlfriend NAILED it. She started cranking out emails so good, I flagged them to use later as examples. One made it into my training Email Cash Cow under “Profit Boosters” because it’s so persuasive. And that’s not all. Not only were subscribers telling her, “These emails are so good, I can’t stop reading them”... But she also had — wait for it — Her BIGGEST YEAR EVER of enrollment for her program. We’re talking 1.5x the number of spots she normally fills (from 50-ish to 77)! And 150% of the revenue, too. Oh, and there’s more. She also told me this: “I found out quality emails bring in quality people.” This year, thanks to those emails, she had the highest-caliber professional writers ever join the Academy. “Screenwriters who’ve sold huge movies to Paramount,” she reported. “TV writers who’ve been in writers’ rooms forever.” That’s because her emails… A) Got the word out to more people, And B) CONNECTED with those people, letting them get to know her and her POV. And they loved it. You can do this too. Great things happen when people love your emails. Can I show you how to write the kind they love? If it’s a yes, come to: 🎤EMAILS THAT SELL YES, YOU’LL GET A REPLAY See you then! xoLaura PS - If your problem is not sending enough emails, I’ve got you. I’ll talk about how to make it quicker and easier in the class. PPS - Do everything you can to show up live. You’ll get to mix it up with your fellow Shrimpers in the chat. And…there’ll be exclusive bonuses. 🎁👀 Love Shrimp Mail? Forward this to a friend so they can get in on the action and sign up below.
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"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
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