The time: 2:24 pm yesterday. The location: my bathroom. The action: me, panic-spraying dry shampoo in my hair, because there’s no time to wash it. My new Story-to-Sale Workshop, Make Your Point, is starting in five minutes. In my usual style before a new training, I’ve worked on my slides all the way up to 10 minutes out. It can’t be helped. “Last minute” is my factory setting. So, just as I’m about to brush on some blush and let Zoom’s flattering “touch up” filter take care of the rest, I hear Steven yelling, “Hun!” from the next room. He sounds like he wants something, or has a question. “Yeah? I’m starting in like a minute!” I can’t deal with anything at this moment. I’ve warned him I’m going to be rude until I’m done with the workshop. “Well, I think the internet just went out. I’m trying to reset it.” FUUUUUUUUUUCK. I run downstairs, try to Voxer my manager, Sandra, and my assistant, Michelle. The Voxer won’t go through. I try texting. That doesn’t go through, either. Our cell service is always weak in the house. Now, it’s nonexistent. I go outside, looking for a signal. Come on, text. Go through. I walk two blocks. Finally, the dastardly blue progress line at the top of the text screen goes away and Sandra receives it. After five years in Sag Harbor with no problem — never a single workshop or meeting botched by a wifi outage — this was the second time in one week. On Tuesday, for the first time ever, it happened right before the hot seat call for my mastermind, Shrimp Club. I had just enough time to get to my friend Dana’s house to mooch off her wifi. “You’re a godsend,” I told her as I set up my laptop, popped in my AirPods, and…saw the message in my browser. “You have no internet connection.” It was out at her house, too. Hot seat call: postponed. I know tech snafus happen to everyone. It’s not a reflection of me as a professional. But damn if it doesn’t get extra embarrassing when it happens a second time in one week. I hate inconveniencing all those people who cleared the calendar to attend. My deepest, most groveling apologies if you were one of them. I’ve heard my Shrimpers were very understanding. Thank you for that! The good news is, now I can make my workshop even better. It was about to be bangin', but no doubt there was at least one slide out of order or doubled or misspelled. The other good news? If you didn’t grab a ticket yet and thought you missed out on attending live, you’ve got a do-over. Get your ticket to Make Your Point, and learn how to connect your stories seamlessly to your offers so your emails (or wherever you tell stories to an audience) entertain and sell. Yep, BOTH. Can’t make it live? You can catch the recording — yours to keep. This time, I’ll be in the city, with strong wifi and washed, blow-dried, and silky AF hair. xoLaura PS - I went into my business never wanting “a team,” but it sure is good to have one. Thank the lawdy lawd for Sandra and Michelle. PPS - Been waiting for The Copy Cure? It’s coming back next week, with a special flash offer you haven’t seen before. Keep an eye on your inbox Monday. And for now, you can grab our free 7-day writing class on words that sell.
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"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
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