"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
214% increase in sales
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Hey! To paraphrase a TV commercial for Automobile Club of America that my husband loves to quote, “Brenna McGowan, did you have to be that good?” Here’s why: Because I promoted my friend and Shrimp Club alum Brenna’s Pre-Launch Plan Program (PPP) last round, I thought I’d make life easy and repurpose a March email telling you doors are open. Just when I was about to do that, Brenna sent me some new results that blow away the ones I cited last time. Dammit, Brenna! They come from her client Annemarie, who started working with Brenna after being in business for more than a decade. At the time, her membership wasn't getting the same traction as her courses. She knew the offer was good and was helping her members — so why weren’t more people joining? When she and Brenna looked at the data, they realized there was a disconnect between what the membership actually was and what people thought it was. So inside PPP, they worked on Annemarie’s messaging and what she needed to communicate before she started selling. And then — get this — her sales increased 214% in July. 91% of those sales came from her membership. And she didn't run a single ad. Annemarie told Brenna: “I keep looking at my stats to make sure that's right. And it is. I'm stunned.” Here’s what’s even more exciting (to me): She did LESS marketing. Instagram had been weighing on her (I feel ya, girl), so she stopped using it. She focused on YouTube and email, got much more strategic about her pre-launch content... …and more than tripled her sales. This is exactly why I wanted to tell you about Brenna’s Pre-Launch Plan Program. PPP isn't about adding more posts, more emails, more webinars or more stuff to your launch. It's about figuring out what people need to hear before you ask them to buy, so the content you're already creating moves them toward the sale. As Annemarie put it: “I have more clarity than ever on what to communicate, when to do it, and how. It eased the entire sales process and, most importantly, helped me reach the right audience.” PPP is open for enrollment now. And this fall, Brenna is running it as an “implementation experience,” which means you're not just learning the strategy and then doing squat with it. You'll have Brenna’s expert support (and accountability, hello) while you actually build your pre-launch. If you've been thinking you need to post more, spend more or push harder to get your launch working again... Bet you just need to communicate differently BEFORE you ask people to buy. GET MORE INFO ABOUT THE PRE-LAUNCH PLAN PROGRAM xoLaura P.S. If you join by Wednesday, September 30th, you'll also get a private 1:1 call with Brenna to get her eyes directly on your launch and talk through what you're working on. When we had a call, she helped me map out a Shrimp Club launch that filled it to 80% before I even officially opened the doors. So. CHECK OUT PPP Love Shrimp Mail? Forward this to a friend so they can get in on the action and sign up below.
Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
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