"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
Your customer just walked out
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So. You’re visiting a city for the weekend and find the boutique your friend told you you’d love. Sure looks promising — you already want a sweater you spotted in the window. You’re in the mood to spend. You walk in…and nobody’s there. Not at the register, not working the floor. No “Hello, welcome in.” (Which, when did people start adding the “in”? But anyway.) Is there a robbery in progress? Are the staffers being held hostage in the back? It’s not like you’re looking for an aggressive salesperson. (“Looking for something special?” “There’s a sale on that rack that says ‘sale.’” “Still doing OK?” “That coat looks great on.” On whom?) But you do want to find that sweater from the window. And you see pants you’d like to try on, but need a different size. Hello? Anyone? Bueller? You poke around for a minute, take a pic of the pants label, and peace out. (Your flight home leaves soon, no time to wait around.) Too bad for them! And for you, because you’re empty-handed. Though you’ll probably get the pants from some other seller online. But wait — is your business that abandoned boutique? If you don’t have a welcome sequence set up for your email subscribers, it probably is. New subscribers walk through your door ready to like you. Some of them are ready to spend. And if nobody’s there to say hi, they poke around for a minute and leave. Then they buy the pants from someone else. A welcome sequence is your stand-in who looks up when the door jingles. (Fine, they can even say “welcome in.”) It’s a series of emails you write in advance, so every person who opts in gets a friendly hello and help finding what they came in for, even while you’re off shopping in some other city, yourself — how meta. A welcome sequence not only… 🎉creates a great first impression, 🎉jacks up open rates, 🎉and builds rapport… 🎉it can also sell like clockwork! Tick tock, baby, it’s passive income o’clock. Which means, if you don’t have one, you’re leaving money on the After I set up my own welcome sequence, I wished I’d done it much sooner. Years later, it’s still ringing up sales — sometimes $1500 worth in one shot — without me lifting a finger. I know what you want to ask: How many emails should be in this sequence? What should I say in each one? How soon should I make an offer? I’ve got you covered, with this Inbox Hero Fast Action Bonus that disappears in a few minutes! 💥 The Talking Shrimp Welcome Sequence Workshop 💥 See everything the workshop covers in the bonus section on this page. Don’t snooze on this, Reader. xoLaura PS - The Welcome Sequence Workshop bonus disappears in: Love Shrimp Mail? Forward this to a friend so they can get in on the action and sign up below.
Thank you for reading and sharing, |
Laura Belgray (Talking Shrimp)
"Yours are the only emails I actually open and read" - a regular reply in my inbox since 2009...and I'll bet in yours, too, once you subscribe and learn by pure, lazy osmosis to become the most compelling writer around. That said, no promises on improving your moral character.
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